Marketing Manager

Job Title: Part-Time Marketing Manager

Company: Plate Restaurant Group

Location: Remote (Kansas City Metro Area Preferred)

Hours: 25-30 Hours per Week

Compensation: Competitive salary of $35,000-$55,000 annually (pro-rated for part-time), plus performance-based bonuses.

About Plate Restaurant Group:

Plate Restaurant Group is an established and growing restaurant company with two full-service Italian restaurants, a Neapolitan pizzeria, private events, and a catering business. Our mission is to deliver exceptional culinary experiences while fostering community connections. We're seeking a passionate and results-driven Marketing Manager to support our brand's growth and elevate guest experiences.

Job Summary:

The Marketing Manager will oversee all marketing activities for our restaurants, private events, and catering services. This role requires a strategic and creative thinker who can develop and execute marketing campaigns to increase guest traffic, enhance brand visibility, and achieve revenue targets. The position is remote but will require occasional on-site visits for events, team meetings, and community outreach.

Key Responsibilities

Marketing Strategy & Execution

Develop and implement comprehensive marketing plans for each restaurant and business line (restaurants, pizzeria, private events, and catering).

Plan and execute seasonal and themed campaigns to drive traffic and revenue (e.g., Wine Nights, live jazz events, holiday promotions).

Manage digital marketing efforts, including email campaigns, social media, and online advertising.

Create and curate compelling content, including graphics, videos, and photography, to support campaigns.

Oversee menu updates, promotions, and events across all platforms, ensuring alignment with brand standards.

Partnerships & Community Engagement

Develop strategic partnerships with local businesses, media outlets, and influencers to increase brand exposure.

Coordinate participation in community events and sponsorship opportunities to enhance local visibility.

Analytics & Performance Tracking

Monitor, analyze, and report on campaign performance metrics, guest traffic, and revenue growth.

Use data-driven insights to refine strategies and optimize ROI.

Track KPIs, including:

o Monthly guest count increases.

o Catering and event revenue growth.

o Digital engagement metrics (social media followers, email open rates, etc.).

Private Events & Catering

Collaborate with the events team to market private dining and catering services.

Develop promotional materials and campaigns to drive bookings for special events.

Support the sales team with leads and inquiries.

Budget & Resource Management

Manage the marketing budget, allocating resources effectively to maximize impact.

Coordinate with external vendors (e.g., graphic designers, photographers) as needed.

Key Performance Indicators (KPIs)

Guest Count Increases: Achieve a 10% quarterly growth in guest traffic across all restaurants.

Revenue Targets: Meet or exceed the following revenue goals:

o Plate Italiano Moderno - Brookside: $2.5M annually.

o Plate Italiano Moderno - Leawood: $3.5M annually.

o Neapolitan Pizzeria: $1M annually.

Event Success: Drive $1M in private events and catering revenue for 2025.

Digital Engagement: Increase social media followers by 20% and achieve an average email open rate of 25%.

Compensation & Benefits

Salary: $35,000-$55,000 annually (pro-rated for part-time).

Performance Bonuses:

o Achieve quarterly revenue milestones for each restaurant: $2,000

o Successfully drive private events and catering to $1M in revenue for 2025: $5,000 bonus.

Total Potential Compensation: $48,000-$68,000 annually.

Flexible schedule with remote work opportunities.

Discounts at Plate Restaurant Group establishments.

Qualifications

Bachelor's degree in marketing, communications, business, or related field.

5 years of experience in marketing, preferably in hospitality or food & beverage.

Proven ability to develop and execute successful marketing campaigns.

Strong knowledge of digital marketing tools, including Google Ads, Meta Ads, Mail Chimp, Triple Seat, and Open Table.

Excellent analytical skills with the ability to translate data into actionable insights.

Strong project management and organizational skills.

Creative thinker with excellent writing and communication skills.

How to Apply

Submit your resume and a cover letter detailing your experience in hospitality marketing and your vision for driving traffic and revenue at Plate Restaurant Group. Please include examples of past campaigns or marketing successes.

Join us to help shape the future of Plate Restaurant Group, where exceptional dining meets innovative marketing!