What are the responsibilities and job description for the Marketing Director position at PlatformQ Health?

PlatformQ Health is the leading provider of interactive digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, patient advocacy organizations (Such as NORD, ASGCT, KDIGO, AAFA) and leading pharmaceutical / biotech companies (such as Pfizer, Regeneron, AstraZeneca, Genentech, Merck) to deliver on our mission to improve health outcomes.

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.

PlatformQ Health provides digital education for providers and patients through impactful online educational design in numerous therapeutic areas. We are actively searching for a candidate for the position of Marketing Director to oversee industry tradeshow / conference planning and execution, own the campaign / editorial planning and execution process, and assist with overall project management and leadership across the team.

This position reports to the VP, Brand Marketing and will be based on the Marketing Communications team.

Experience :

Bachelors of Science with at least 10 years marketing experience
Strong event experience managing industry tradeshows and conference events
Experience managing editorial processes
Experience implementing marketing programs in healthcare preferred

Responsibilities of the Marketing Director :

Oversee PlatformQ Health annual conference sponsorship strategy, including planning for all events, execution of logistics, and budget management

Spearhead the company’s digital presence around relevant industry events and advocacy days

Strategize with the VP of marketing on overall communications planning and brand execution

Manage and own the creation and execution of the marketing / communications editorial calendar across all mediums including but not limited to : emails, articles, social posts, webinars, programmatic marketing, press releases, trade shows, videos, etc.

Assist with managing collateral for sales support and ensure messaging and design align with company positioning and brand guidelines

Review, edit, and proofread copy and branding initiatives to ensure alignment with style guidelines and consistency with approved messaging

Generate content ideas using market research and internal stakeholders

Massachusetts-based applicants preferred with willingness to manage tradeshow assets in person when applicable

Ability to communicate and coordinate with internal teams in a professional and efficient manner

Excellent organizational and prioritization skills

Exceptional writing, editing, and communications skills

Creative and innovative thinker with a solutions-oriented approach

Ability to work in a fast-paced environment, with the ability to work simultaneously as part of a team and lead multiple projects that involve various internal and external partners

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