Head of Growth Marketing

Plunge | Roseville, CA | Preferred: In-Office 3 Days/Week (Hybrid Bi-Weekly

for the Perfect Candidate)

About Plunge

At Plunge, we’re revolutionizing wellness by making cold therapy and saunas accessible,

innovative, and impactful. Our mission is to empower individuals to take control of their health

and performance through cutting-edge products and a customer-obsessed approach. We’re a

fast-growing company seeking a visionary leader to supercharge our growth and dominate the

market.

The Role

We’re looking for a strategic and hands-on Head of Growth Marketing to lead all aspects of

growth marketing at Plunge. This role will be responsible for full-funnel marketing—from brand

awareness and positioning to differentiation, full-funnel conversion, and retention marketing.

Reporting to the CEO, you’ll craft and execute a world-class growth strategy that hits and

exceeds revenue targets while maximizing efficiency. We need a leader with deep expertise in

social ads (campaign structure, performance, creative production—both in-house and UGC) and

extensive experience in landing page optimization, website conversion, and website analysis to

drive higher conversion rates. You’ll connect specific ads to tailored landing pages and track that

journey end-to-end.

The ideal candidate is a growth-minded leader with direct experience with high-AOV long

consideration cycle products. The ideal candidate is deeply familiar with cold plunge and sauna,

you’ve likely bought these products yourself, you understand the psychology and lifestyle of our

customer, and are excited to help grow Plunge profitably while expanding our impact in the

wellness space.

Key Responsibilities

• Develop and Execute Growth Strategy: Build and lead a holistic growth plan to skyrocket customer acquisition and revenue, aligned with Plunge’s mission.
• Drive Contribution Margin: Own the primary KPI of contribution margin, balancing aggressive revenue growth with operational efficiency across all channels and initiatives.
• Master Social Ads: Own end-to-end social ad strategy (Meta, TikTok, YouTube, etc.), including campaign structure, performance analysis, and optimization for maximum ROI and low CAC.
• Creative Leadership: Oversee creative analysis and production—spanning in-house video, statics, and UGC—to craft thumb-stopping ads that convert. Partner with creators and internal teams to fuel a high-velocity content engine.
• Own Retention (Email & SMS): Design and optimize impactful email and SMS campaigns and flows to maximize customer retention, engagement, and lifetime value.
• Optimize Landing Pages & Conversion: Design, analyze, and optimize high-converting landing pages and websites, using extensive website analysis to increase conversion rates. Connect specific ad campaigns to tailored landing pages and track the full customer journey to ensure seamless attribution and performance.
• Scale Performance Marketing: Manage paid acquisition beyond social (e.g., Google Ads, affiliates), ensuring efficient spend and measurable results.
• Boost Organic Growth: Collaborate with SEO, content, and PR teams to amplify brand reach and community engagement.
• Own Offers & Deal Calendar: Develop and manage compelling offers, including our deal calendar, to drive sales and customer excitement while aligning with profitability goals.
• Test & Iterate: Champion rapid experimentation across campaigns, creative, pricing, offers, and landing page UX, using data to double down on winners while keeping costs lean.
• Data-Driven Decisions: Leverage tools like Google Analytics, Hotjar, or Looker to track KPIs, analyze website and ad performance, and refine strategies for profitability and conversion.
• Lead Cross-Functionally: Align Product, Sales, and Customer Success teams to integrate growth efforts with product innovation and customer experience.
• Build a Team: Hire and mentor a top-tier growth crew, fostering a culture of creativity, accountability, and efficiency.

Who You Are

• Growth Veteran: 7 years in growth marketing, with 3 years leading teams at a DTC consumer brand.
• Profit-Minded Leader: You’ve driven contribution margin as a core KPI, hitting or exceeding revenue targets while pushing efficiency in every lever you pull.
• Highly Organized: You’re a master of organization, capable of managing multiple projects and a high volume of internal creative assets with precision and clarity.
• High-AOV Expert: You’ve marketed high-AOV products, ideally $1k .
• Startup Hustler: Thrive in fast-paced, ambiguous settings and love owning big outcomes.
• Team Builder: Inspire and align teams with a clear vision and a bias for action.
• Wellness Enthusiast: Passionate about Plunge’s mission to transform lives through cold therapy.
• Social Ads Strategist: You’re a wizard at structuring and scaling social ad campaigns (Meta, TikTok, etc.), with deep expertise in performance analysis and optimization to ensure every dollar spent delivers maximum ROI.
• Creative Mastermind: You’re an expert in creating high-performing creative—both in-house and UGC—that drives conversions. You understand creative-led targeting is the name of the game today and excel at producing thumb-stopping ads that win attention and results.
• Landing Page & Conversion Expert: You have extensive experience building, optimizing, and analyzing landing pages and websites to maximize conversion rates. You’ve connected specific ad campaigns to custom landing pages and tracked the journey from click to conversion with precision.
• Retention Specialist: You’ve built impactful email and SMS campaigns and flows that boost retention and deepen customer relationships. DTC Scaling Pro: You’ve proven success in scaling DTC brands, ideally in premium consumer products, turning vision into measurable growth.
• Data Diver: You love diving deep into data and aren’t afraid to roll up your sleeves and tackle any task yourself to get the job done. SaaS Savvy: You’re up to date on the best SaaS platforms that can drive efficient results and know how to leverage them to fuel growth.
• Data & Creative Hybrid: Comfortable with analytics tools and adept at turning website and ad insights into bold, cost-effective strategies.
• Channel Savvy: Fluent in paid social, email, SEO, and partnerships, with a knack for spotting untapped, efficient opportunities.

Why Join Plunge?

• Shape the future of wellness as a key leader in a fast-growing, category-defining company, with the autonomy to innovate and leave a lasting legacy.
• Hybrid flexibility—Our team is in office at our Roseville HQ Tuesday through Thursday.
• Competitive compensation, benefits, incentive unit shares, and team perks.
• Hybrid flexibility—Our team is in office at our Roseville HQ Tuesday through Thursday.
• Unlimited PTO and wellness stipend (including your own Plunge!)