Product Marketing Associate

MAIN FUNCTION:

• Assist in driving all tactical product management activities of the assigned product portfolio.

QUALIFICATIONS:

• Bachelor’s degree in marketing, management, or equivalent.
• 1-3 years of product management/marketing experience, consumer electronics or consumer packaged goods experience is ideal.
• Excellent oral and written communications skills, including ability to communicate effectively in English
• Ability to work independently and multitask in a fast-paced environment
• Experience in participating in cross-functional teams
• Technical competency, business acumen, strong analytical and problem-solving skills.
• Strong MS Office skills

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.

KEY RELATIONSHIPS:

• PNY Internal:
• Marketing, Sales, Graphics Design, Engineering, Quality, Procurement, Planning, Operations, Finance, Global and Regional Offices
• External:
  • Suppliers, Merchandising Vehicle Vendors, Customers, Sales Representatives

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Product Portfolio Management
  • Assist in weekly Core Team meeting updates
  • Assist in updating and maintaining marketing presentations and roadmaps
  • Assist in updating and maintaining channel map and setup sheet
  • Assist in calls and meetings with overseas offices
• Product Lifecycle Management
  • Support product lifecycle management initiatives, i.e. SKU maintenance and rationalization
  • Assist in excess inventory monitoring
  • Support creation of Marketing Bulletins and EOL Bulletins
• Product Support
  • Work with Engineering and Quality Teams on creating and managing Part Numbers, ECRs, BOMs, and EDAs
  • Actively participate and assist in discussions with Planning, Procurement, Engineering, Graphics, and Sales on topics relating to each functional department’s respective area
  • Assist in managing content on www.pny.com and customer e-tail sites
  • Assist in the development and execution of secondary display vehicles from design inception to product ship
  • Assist in creation of overview presentations for internal and external use
  • Manage product sample and information requests to support marketing and brand awareness initiatives
  • Assist in creation of Marketing collateral for current products to drive sales and support marketing campaigns (sell sheets, web banners, web landing pages, etc)
• New Product Development
  • Assist Senior Product Management with action items and deliverables across cross-functional teams including Procurement, Planning, Engineering, and Overseas PNY offices in planning and executing new product launches
  • Support retail packaging development process and requests with Graphic Design team for new launches, line extensions, special events, seasonal opportunities
  • Assist in creation of Marketing Bulletins for new product launches
  • Assist in creation of Marketing collateral for new product launches to drive sales and support marketing campaigns (sell sheets, web banners, web landing pages, etc)
• Sales Team Support
  • Assist Senior Product Management and Sales in the development and implementation of initiatives focused on channel marketing, SWOT & competitive analysis, product positioning, collateral/launch materials preparation, promotional planning, etc.
  • Provide assistance in developing collateral materials, product setup with customers, sales tools, training guides, etc.
  • Assist in development of Sales Presentations for customer meetings and customer proposals
• Pricing
  • Support Senior Product Management as needed in providing key inputs into pricing development including market insights, competitive analyses, gathering inventory data, and gathering cost data for new and existing products
  • Assist in pricing meeting with tracking notes and action items
• Other
  • Request, track and prepare sample accommodations for product launches, customer meetings, etc.
  • Assist in other projects as needed