What are the responsibilities and job description for the Product Marketing Associate position at PNY Technologies?
Main Function
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.
Key Relationships
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Assist in driving all tactical product management activities of the assigned product portfolio.
- Bachelor’s degree in marketing, management, or equivalent.
- 1-3 years of product management/marketing experience, consumer electronics or consumer packaged goods experience is ideal.
- Excellent oral and written communications skills, including ability to communicate effectively in English
- Ability to work independently and multitask in a fast-paced environment
- Experience in participating in cross-functional teams
- Technical competency, business acumen, strong analytical and problem-solving skills.
- Strong MS Office skills
The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job.
Key Relationships
- PNY Internal:
- Marketing, Sales, Graphics Design, Engineering, Quality, Procurement, Planning, Operations, Finance, Global and Regional Offices
- External:
- Suppliers, Merchandising Vehicle Vendors, Customers, Sales Representatives
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Product Portfolio Management
- Assist in weekly Core Team meeting updates
- Assist in updating and maintaining marketing presentations and roadmaps
- Assist in updating and maintaining channel map and setup sheet
- Assist in calls and meetings with overseas offices
- Product Lifecycle Management
- Support product lifecycle management initiatives, i.e. SKU maintenance and rationalization
- Assist in excess inventory monitoring
- Support creation of Marketing Bulletins and EOL Bulletins
- Product Support
- Work with Engineering and Quality Teams on creating and managing Part Numbers, ECRs, BOMs, and EDAs
- Actively participate and assist in discussions with Planning, Procurement, Engineering, Graphics, and Sales on topics relating to each functional department’s respective area
- Assist in managing content on www.pny.com and customer e-tail sites
- Assist in the development and execution of secondary display vehicles from design inception to product ship
- Assist in creation of overview presentations for internal and external use
- Manage product sample and information requests to support marketing and brand awareness initiatives
- Assist in creation of Marketing collateral for current products to drive sales and support marketing campaigns (sell sheets, web banners, web landing pages, etc)
- New Product Development
- Assist Senior Product Management with action items and deliverables across cross-functional teams including Procurement, Planning, Engineering, and Overseas PNY offices in planning and executing new product launches
- Support retail packaging development process and requests with Graphic Design team for new launches, line extensions, special events, seasonal opportunities
- Assist in creation of Marketing Bulletins for new product launches
- Assist in creation of Marketing collateral for new product launches to drive sales and support marketing campaigns (sell sheets, web banners, web landing pages, etc)
- Sales Team Support
- Assist Senior Product Management and Sales in the development and implementation of initiatives focused on channel marketing, SWOT & competitive analysis, product positioning, collateral/launch materials preparation, promotional planning, etc.
- Provide assistance in developing collateral materials, product setup with customers, sales tools, training guides, etc.
- Assist in development of Sales Presentations for customer meetings and customer proposals
- Pricing
- Support Senior Product Management as needed in providing key inputs into pricing development including market insights, competitive analyses, gathering inventory data, and gathering cost data for new and existing products
- Assist in pricing meeting with tracking notes and action items
- Other
- Request, track and prepare sample accommodations for product launches, customer meetings, etc.
- Assist in other projects as needed
