Marketing Coordinator

Marketing Coordinator
Ithaca, NY

Summary:

The Marketing Coordinator is responsible for contributing to the development of the company's marketing strategy and plan, and then managing the implementation of the plan.

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to:

• Manage acquisition marketing strategy execution to acquire new customers and meet company's overall subscriber objectives
• Includes, but is not limited to, management and execution of corporate direct mail, leads program, local overlays, and product incentives
• Coordinate and participate in campaign events
• Provide day-to-day coordination of third-party advertising agency, print vendors, and database marketing partners
• Analyze and report on results/objectives and is consistent with brand and voice
• Identify new opportunities for customer growth through alternate channels and leads management
• Manage budget within corporate guidelines, monitor actual expenses for acquisition tactics and re-forecast as necessary
• Potential opportunity for management of contractors or full-time employees to direct their activities and productivity and delegate duties accordingly
• Other duties as assigned

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

Bachelor’s degree in Marketing, Communications, Journalism or Business Administration is preferred. Some field marketing experience preferred.

Experience/Skills Needed:

• Demonstrated ability to develop and maintain strong relationships
• Strong organizational skills, excellent follow through
• Excellent project management skills, and proven ability to manage a large number of multiple priorities and projects
• Excellent project management and organizational skills, and proven ability to manage a large number of priorities and projects
• Excellent written and oral communication skills with proven ability to write/edit a variety of marketing communication pieces including brochures, direct mail and other customer education/sales collateral and advertisements
• Ability to work cross functionally and communicate effectively with a variety of internal and external audiences

Computer Skills:

Word processing, spreadsheets, internet software, email, database software, PowerPoint

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to talk and hear
• Required to use hands to type, handle objects and paperwork
• Required to reach and hold on to items at chest level or reach above the shoulder
• Required to use close vision and be able to focus
• Some travel may be required

Benefits:

Point Broadband offers competitive pay and cash bonuses in a stable and fast-growing business.

• Medical (3 plans to choose from), Dental and Vision
• Short Term Disability
• Flexible Spending Accounts
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Share the Care Paid Time Off
• Paid Holidays
• Uniform/Boot allowance *Applicable by Position*
• Cell Phone Allowance *Applicable by Position*
• Career Progression Opportunities
• Discounted Broadband Services *Where Applicable*