What are the responsibilities and job description for the Chief Marketing Officer (CMO) position at Poling & Associates?
Job Description
Job Description
POLING - The Practice Perfected
We are a growing firm that understands the legal profession must be nimble, responsive, and innovative.
We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead and elevate our marketing efforts.
Job Summary :
As the Chief Marketing Officer (CMO), you will be responsible for developing and executing our marketing strategy to drive brand awareness, customer engagement, and revenue growth. You will collaborate with attorneys, paralegals and nurse consultants to drive business objectives through innovative and effective marketing campaigns.
Key Responsibilities :
- Develop and implement a comprehensive marketing strategy that aligns with the company’s goals and vision.
- Oversee the execution of digital and traditional marketing campaigns across multiple channels (social media, email, print, etc.).
- Analyze market trends and competitor activities to identify opportunities and threats.
- Collaborate with attorneys to ensure alignment and maximize marketing effectiveness.
- Track and report on the performance of marketing initiatives, using data to inform decision-making.
- Oversee the budget for marketing and allocate resources effectively.
- Develop and nurture relationships with key stakeholders, partners, and influencers to enhance the company’s brand image.
Requirements :
Preferred Qualifications :
Please submit your resume and a cover letter detailing your experience and why you’re a great fit for the CMO role at POLING.
