Marketing Coordinator

POSITION: Field & Digital Marketing Coordinator

About the role:

Polymershapes is seeking a Field & Digital Marketing Coordinator; a self-starting, creative individual with a keen attention to detail, and a strong team player as a support role to our distribution sales organization. This role will develop strong cross functional skills between traditional and digital marketing functions; including content creation, graphic design, trade show coordination, paid digital campaigns, social media, and more. The ideal candidate will thrive on building relationships with our commercial field team, to help Polymershapes locations increase lead generation and new customer acquisition to drive growth for the company. This role will develop an understanding of the performance plastics distribution industry, to assist in the management of digital marketing campaigns, and content creation of sales support materials. This position requires working closely with the marketing manager, as well as interaction with various business functions, including IT, operations, sales, and outside vendors.

What you’ll do:

• Support and execute on marketing strategies for assigned geographic territory and industries, and/or business units
• Collaborate with Polymershapes’ Digital team to develop, launch, and analyze paid media campaigns to achieve maximum ROI
• Work with paid and organic data – conducting keyword research, benchmarking, campaign optimization, A/B testing, performance analysis, supporting ad copy creation, and landing page recommendations
• Perform detailed competitive opportunity analysis through historical data and insights with a view to drive maximum ROI across all digital campaigns
• Maintain, track and analyze standardized reporting, and articulate campaigns’ performance by providing weekly/monthly updates and recommendations to key stakeholders regarding performance indicators including: Traffic Quality, Revenue, Conversion Rate, Cost, etc.
• Collaborate with commercial teams to support industry content coordination, curation, writing and/or editing for sales collateral, web (email, blogs, product descriptions, etc.), & social channels
• Provide field level, customized support for Polymershapes facilities in assigned territory, inclusive of localization of existing sales support materials such as literature, email marketing, etc.
• Coordination, consolidation & cobranding of vendor materials
• Organization and planning of trade shows and internal events
• Research and direct orders of promotional items and merchandise for field teams
• Maintain and manage on-line company listings and monitor reviews
• Support the team providing the highest level of service and advanced problem solving to our business on a day-to-day basis
• Train team members on relevant processes, tools, and techniques as needed
• Perform other duties as assigned

We are looking for passionate leaders who bring initiative and creativity while putting the customer at the center of all they do!

What you’ll need:

• Strong business writing and verbal communication skills
• Positive and enthusiastic attitude with an eagerness to learn and grow
• Multitasker, with ability to understand and adapt to priorities
• Eager to learn, flexible, and willingness to pitch-in on time-sensitive projects across business functions
• Comfortable working with a variety of stakeholders and managers
• Proficiency in data literacy and visualization with expert experience in MS Excel/Google Sheets
• Ability to create reports in Excel, Google Data Studio, etc.
• Experience with a variety of campaign management tools including Google Analytics, bid management tools, feed management tools, SEM Rush, HubSpot, etc. a plus
• Creative eye with some experience with web design, page layout, and/or graphic design
• Experience with Adobe Creative Suite, particularly InDesign and Illustrator, a plus
• High level of honesty and integrity
• High School Diploma or GED required
• (Preferred) – BA or BS Degree (Business, Sales, Marketing, etc.) or substantial equivalent business experience

What you’ll get:

• Competitive base salary bonus (profit sharing)
• Paid vacation, holidays, sick days, and personal business days
• Full benefits package (medical, dental, vision, short-term and long-term disability)
• 401k company match
• Tuition reimbursement
• Paid parental leave
• Opportunity for growth

Who are we?

Polymershapes is the leading distributor of plastic sheet, rod, tube, film, and associated products with over 75 years of industry-leading heritage. Through our network of 80 stocking facilities located throughout the US, Canada, Mexico, and Chile, we provide thousands of diverse customers and industries access to extensive local inventory from world-class supplier partners.

We have plastic distribution’s most knowledgeable and highly trained sales and customer service team. We offer expert conversion capabilities including cut-to-size sheets, film reel conversion, and CNC routing and machining. We consistently deliver innovative solutions to our customers because at Polymershapes, You’re the Center of All We Do!

What makes Polymershapes a great place to work?

We invest in YOU. Our team is dedicated to supporting new members as we expand. We have a broad mix of experience levels and tenures and therefore aspire to build an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional, enabling them to take on tasks that are more complex in the future.

Exposure to sales and executive leadership

Protected territories that are assigned exclusively to you

Ongoing qualified leads

Defined career paths that promote growth and advancement

“We are employees that wear many hats, and there are no two days that are alike. With such a diverse work environment, there leaves zero opportunity to feel daunted by work life. Whether that be an item that needs to be fabricated, an order that needs to fulfilled, or a customer’s wildest idea that needs to be brought to life; we are there to make it happen.”

–Jack Nowaczewski | Inside Sales Representative, Knoxville