What are the responsibilities and job description for the Marketing Content Specialist position at Pond Lehocky Giordano Inc.?
Marketing Content Specialist
Pond Lehocky Giordano, the largest workers' compensation and disability law firm in Pennsylvania, is seeking a Content Specialist to join our Marketing Department. This role is instrumental in developing and executing Pond Lehocky’s content strategy, ensuring impactful and engaging copy across various channels. The Content Specialist will craft compelling narratives that align with brand objectives and drive performance while collaborating closely with marketing team members to maintain a consistent and strategic brand voice.
Key Responsibilities:
- Content Development: Write compelling, on-brand marketing copy for multiple channels, including social media (long and short form), email campaigns, website content, OOH advertising, TV, and radio.
- Editorial Strategy: Own execution for external branded content from ideation through drafting, editing, and production.
- Brand Voice Consistency: Establish and maintain a distinct, brand-aligned voice and tone that reflects Pond Lehocky Giordano’s values.
- Performance Analysis: Track, analyze, and report on content performance metrics (e.g., engagement rates, click-through rates, conversions) and use data-driven insights to optimize content.
- Market Research: Stay up-to-date on legal industry trends, customer preferences, and competitor strategies to inform content planning.
- Cross-Team Collaboration: Work closely with marketing, design, and digital teams to ensure content aligns with campaign objectives and brand strategy.
- SEO & Optimization: Implement SEO best practices to enhance content visibility and effectiveness.
- AI Integration: Leverage AI tools to enhance efficiency and creativity in content production (without replacing human-driven storytelling).
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience: 3-5 years in content strategy, copywriting, or a similar role.
- Portfolio: Strong portfolio demonstrating expertise in social media, digital advertising, television/commercial scripting, long-form content, and content strategy.
- Data-Driven Mindset: Experience using insights and analytics to inform content decisions.
- SEO Knowledge: Proficiency in SEO best practices and content marketing.
- Tech Proficiency: Familiarity with Google Analytics, social media insights, and digital content performance tools.
Why Join Pond Lehocky Giordano?
At Pond Lehocky Giordano, we are committed to serving injured and disabled individuals through expert legal advocacy. We leverage cutting-edge technology to support our attorneys and clients while maintaining a culture of compassion, confidence, and excellence. Our work is driven by the belief that behind every case, there’s a person who needs our help—and that’s what inspires us every day.