What are the responsibilities and job description for the Consignment Growth Marketing Manager position at Poshmark?
Confidence can sometimes hold us back from applying for a job. Here’s a secret: there's no such thing as a "perfect" candidate. Poshmark is looking for exceptional people who want to make a positive impact through their work and help create an organization where everyone can thrive. So whatever background you bring with you, please apply if this role would make you excited to come to work every day.
Job Description
Poshmark is hiring a Growth Marketing Manager to lead user growth and acquisition for our exciting new business initiative, Consignment. Poshmark Consignment is aimed at growing our community by making selling on Poshmark easier and more accessible than ever.
In this role, you will be directly responsible for driving the growth of Consignors (casual users who have others sell on their behalf). You will test and launch new channels and marketing campaigns to grow our Consignor top of funnel and adoption, and develop new market launch playbook and strategies for Consignor acquisition as we launch across more markets. You’ll partner closely with Marketing, Product, Analytics to launch new marketing strategies and campaigns through owned and paid channels, and validate the impact on Consignor growth through A/B testing. You’ll define and report on key success metrics and progress toward goals.
What You'll Do
$116,000.00 - $165,000.00 Annual
About Us
Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 130 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion. For more information, please visit www.poshmark.com, and for company news, visit newsroom.poshmark.com.
Why Poshmark?
At Poshmark, we’re constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We’re disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We’re nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day.
We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We’re invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever. We will set you up with comprehensive global and in-country benefits to support you and your family needs.
Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
View Poshmark's Job Applicant Privacy Policy here.
Job Description
Poshmark is hiring a Growth Marketing Manager to lead user growth and acquisition for our exciting new business initiative, Consignment. Poshmark Consignment is aimed at growing our community by making selling on Poshmark easier and more accessible than ever.
In this role, you will be directly responsible for driving the growth of Consignors (casual users who have others sell on their behalf). You will test and launch new channels and marketing campaigns to grow our Consignor top of funnel and adoption, and develop new market launch playbook and strategies for Consignor acquisition as we launch across more markets. You’ll partner closely with Marketing, Product, Analytics to launch new marketing strategies and campaigns through owned and paid channels, and validate the impact on Consignor growth through A/B testing. You’ll define and report on key success metrics and progress toward goals.
What You'll Do
- Drive Consignor growth across new and existing users through paid and owned marketing channels (incl: email, out-of-home, local marketing, and other awareness campaigns)
- Partner with Product Marketing and Product to develop lifecycle marketing campaigns to convert existing Poshmark users to use Consignment across email, push notifications, and in-app surfaces
- Partner with Growth Marketing teams to own and execute paid campaigns across new and existing channels that drive awareness and user growth to Consignment
- Test and measure performance of key campaigns, channels, and experiences to ensure measurable ROI and scalable results
- Develop a Consignor marketing playbook for launching and scaling in new markets
- Partner cross-functionally to forecast and meet ambitious growth targets and inform the Consignment roadmap and business strategy
- 4-6 years of experience in performance marketing positions, preferably with new market launch or expansion experience
- Experience owning local marketing campaigns (out-of-home, local TV / radio, partnerships) with a heavy focus on analytics, campaign optimization, and reporting
- Intellectually curious with strong analytical skills, including demonstrated ability of delivering clear results and optimizations
- Detail oriented and well organized with a hard working can do attitude
- Outstanding oral and written communication skills
- Self-motivated, revenue driven and passionate about supporting Poshmark as a leader in the fashion industry
- Strong project management skills and ability to multitask in a fast paced environment
- BS/BA in Marketing, Business, or a related field or relevant experience
$116,000.00 - $165,000.00 Annual
About Us
Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 130 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion. For more information, please visit www.poshmark.com, and for company news, visit newsroom.poshmark.com.
Why Poshmark?
At Poshmark, we’re constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We’re disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We’re nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day.
We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We’re invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever. We will set you up with comprehensive global and in-country benefits to support you and your family needs.
Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
View Poshmark's Job Applicant Privacy Policy here.
Salary : $116,000 - $165,000
