Senior Manager, Shopper Insights

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Brand

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Reporting to the Director of Insights, Pet Portfolio, the Senior Manager Shopper Insights will manage all shopper insights efforts in support of the Post Pet business. The Pet portfolio includes some of the most iconic brands in the pet category including Nutrish, Nature’s Recipe, Kibbles n’ Bits, 9Lives, Gravy Train, and others.

Your primary responsibilities will include leading shopper research and partnering on channel and category growth strategies to create shopper-based value. You will provide insights and counsel to senior leaders within Post Consumer Brands (PCB), becoming a critical member of the Insights team and a thought leader on the shopper throughout the organization. By uncovering deep insights into shopper attitudes and behaviors, you will generate win-win opportunities for PCB and our retail partners. As a forward-thinking leader, you will establish best practices and new partnerships, integrating shopper insights with our customers and partners in Category Strategy, Customer Teams, Marketing Communications, and Innovation.

Primary Duties

• Be a champion for the shopper within the commercial organization.
• Be able to strike the balance of maintaining an unbiased category and shopper-centric perspective while also identifying opportunity areas for PCB to disproportionally win; ensuring that Category-Specific content is regularly enhanced with new research content and insights perspective,
• Lead custom research on shopper behavior and attitudes, focusing on integrating customer, consumer, and shopper insights to build comprehensive omnichannel knowledge across the entire path-to-purchase and drive growth for the organization.
• Bring forth a strong omnichannel shopper perspective that will maximize big-picture opportunities for PCB brands and enhance innovation strategies and initiatives. Specifically, advise on ways to optimize retail execution of new product launches (e.g., shelf location, retail activation opportunities)
• Partner with PMDC to ensure Shopper marketing efforts and market activations are informed and effective for this dynamic category.
• Collaborate with the Insights team to shift mindsets from facts and findings to insights and evidence that inform strategy and drive sound business decisions.
• Partner with team members to ensure that an insights capability is leveraged (panel, trends, jobs to be done, consumer empathy) to address business, shopper, and retail questions holistically, connecting the dots and synthesizing content
• Establish, practice and continually advance methods and approaches to stay at the forefront of shopper insights. Pilot/test/refine these new analytic approaches and apply them where appropriate.
  
  
  

Qualifications

Requirements:

• Have a minimum of 8 years of consumer/shopper insights/ category experience
• Professional experience ideally with a CPG company in a shopper insights role or with a retailer
• Excellent strategic and analytical mindset to help the company take shopper insights-inspired business action.
• Strong ability to ask artful questions, simplify complex issues, and drive agility
• Highly collaborative with ability to draw on strengths & drive swiftly towards answers.
• Strong custom research expertise across a variety of methods (e.g., shop-along, ethnographic research, JTBD, virtual, qualitative and quantitative research) is required.
• Comfortable with large amounts of data, and qualitative insight, iterations with research and technology partners, and able to design effective and efficient insight programs to address business questions.
• Strong working knowledge of syndicated data, purchase data, and analytics (Nielsen, IRI, Panel Data, 84.51, GRM, Numerator)
• Act as a champion of shopper empathy and inspire curiosity to deepen our understanding of consumers and the competitive marketplace.
• Track record of retailer influence and relationship-building
• Skilled integrator who can craft a clear story - present and communicate effectively
  
  
  

Work Location:

• In-office (Lakeville, MN) with a hybrid work schedule