Restaurant Catering Sales Manager

GENERAL DESCRIPTION

The Catering Sales Manager is the field sales leader for catering and delivery. They are responsible for planning, developing and growing catering sales with Corporations, Associations, Tour & Travel, and SMERF (Social, Military, Education, Religion and Fraternal) within a given territory. They will display/coach sales behaviors to achieve aggressive but attainable sales growth of catering and delivery. They are to help establish/maintain Potbelly as the best place for lunch!

FOCUS

Responsibilities

I Sales

• Drive catering sales and delivery business for shops within a given territory by cold calling, utilizing business lists, canvassing and Inside and Outside Sales presentations
• Identify new sales opportunities by effectively analyzing metrics trackers, program results and monitoring competitive activity
• Identify, partner, and participate with local and national organizations that support catering/backline sales while building relationships and drive lead generation
• Build a sales pipeline to effectively target competition and increase market share

II Build Relationships with Customers

• Determine top customers for shops by analyzing reports and acting as key sales liaison with them to ensure Potbelly is their preferred catering option
• Contact lapsed customers to understand how their catering needs have changed and build relationship to grow sales in the future
• Follow-up appropriately with customers to ensure Potbelly is meeting and exceeding their expectations

III Coach Shop Teams

• Partner with District Managers (DMs) and General Managers (GMs) to develop sales strategies and tactics that build backline/catering sales and grow the brand in the neighborhood
• Coach and support DMs and GMs and Back Line Coordinators (BLCs) in developing the outsides sales capabilities of their shops, including call backs and appropriate follow-up for orders

IV Marketing/Sales Support

• Write quotes and follow-up on web sales leads for a given territory through Salesforce.com
• Partners with Sr. Manager Catering Sales to leverage marketing programs to drive catering/delivery sales and co-facilitate sales classes for GM’s and BLC’s
• Other duties as assigned