What are the responsibilities and job description for the Digital Marketplace Strategist position at Potpourri Group?
At Potpourri Group, we are driven by an entrepreneurial spirit that fosters creativity, innovation, and out-of-the-box thinking. Our team-oriented culture encourages collaboration, idea-sharing, and mutual support to achieve outstanding results.
This role is a critical part of our 3PL sales channel, requiring a strategic thinker with in-depth knowledge of 3PL algorithms and ecosystems, including Amazon Seller Central, Walmart Marketplace, advertising, inventory management, SEO, new product launches, and fulfillment processes.
The ideal candidate will develop and execute strategies to increase sales, enhance brand visibility, drive traffic, manage inventory planning, demand forecasting, and boost conversion rates while maintaining profitability.
**Key Responsibilities:**
- Making data-driven decisions and ensuring operational excellence on the Amazon and Walmart marketplaces
- Exploring and implementing automated solutions for inventory planning, pricing, and customer service where appropriate
- Ensuring compliance with Amazon's policies and guidelines for product listings
- Monitoring and reporting weekly on key performance indicators, including sales, traffic, quality of content, cost management, conversion rate, ROI, and overall account health and performance
