What are the responsibilities and job description for the Marketing Coordinator position at POTTER?
Valcom isn't just a company it's a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we're shaping the future of how people connect and save lives around the world. With 250 employees, virtually all of Valcom's products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.
Valcom is proud to be a part of Potter Global Industries. Our private equity firm, KKR, offers a unique benefit and opportunity for all employees to participate in an ownership program of Potter Global Technologies. Being a co-owner allows each employee to play a more direct role in the business itself and reap the financial benefits of the Companys success. Its a unique employee benefit that you wont find with our competitors.
In this dynamic role, the Marketing Coordinator will play a pivotal part in shaping our companys brand identity and driving successful marketing campaigns. You will work closely with our experienced marketing team to develop and execute innovative strategies that resonate with our target audience. Additionally, the Marketing Coordinator will support the team by staying updated on industry trends, analyzing competitors, and providing insight into customer behavior. This role offers the opportunity to enhance our companys marketing strategies and drive sustainable growth.
We're seeking a dynamic and results-oriented individual to join our team. This role requires strong communication skills, problem-solving abilities, and a keen eye for detail. The ideal candidate will have a solid understanding of project management and be proficient in Microsoft Office Suite. Experience with Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop, is preferred. If you're a passionate and motivated professional with a minimum of an associate's degree in business, advertising, or a related field, we encourage you to apply. Join us and contribute to our companys success!
This is a full-time, benefitted, position working Monday through Friday, 8:00 a.m. to 5:00 p.m., 40 hours per week, onsite at the facility. An occasional shift in hours may be necessary to accommodate the needs of the business. There will be occasional travel.
Essential Functions
- Maintain website content to ensure consistency and relevance
- Standardize and maintain product documentation Marketing sheets, manuals, spec sheets, etc.
- Maintain Valcom brand and product content with distributor partners
- Research and analyze thecompetitive landscape, market trends, and customer behavior
- Communicate campaign deliverables, objectives, and timelines to teams and provide instructions for promotion use
- Monitor and analyze metrics to track the success of marketing campaigns
- Plan and coordinate marketing efforts for trade shows, events, conferences, and meetings.
- Maintain an inventory and directory of marketing materials while coordinating new material creation as needed
- Coordinate and manage tasks outsourced to external vendors
- Build and maintain strong partner relationships.
- Other related duties as assigned.
Required Skills/Abilities
- Strong communication skills; written, verbal, and interpersonal
- Excellent interpersonal skills for representing the organization during events, product launches, demonstrations, and trade shows.
- Strong analytical and problem-solving skills to evaluate marketing metrics effectively
- Strong attention to detail; an eye for design
- High proficiency with Microsoft Office Applications
- Excellent organizational skills to manage numerous time-sensitive projects
Required Qualifications
- Associate or Bachelors degree in Communications, Business, Advertising, Marketing, or equivalent.
- Experience with Adobe Suite (e.g. InDesign, Illustrator, Photoshop) preferred