Vice President of Sales & Marketing

Description

Essential Duties and Responsibilities: The Vice President of Sales & Marketing will lead the strategic direction and management of our sales and marketing initiatives. This role is crucial in driving revenue growth, enhancing customer experience, and solidifying our market position within the heavy equipment distribution industry. The ideal candidate will align sales and marketing strategies with the company's broader objectives, fostering sustainable growth and operational efficiency

Key Job Responsibilities:

Sales Strategy:

• Develop and implement comprehensive sales strategies to expand the customer base and capture significant market share.
• Monitor industry trends, competitor actions, and customer needs to ensure a competitive edge.
• Optimize sales processes for efficiency and effectiveness.
• Lead, mentor, and inspire the sales team, promoting a culture of high performance and accountability.

Marketing Strategy:

• Design and execute integrated marketing plans to increase brand awareness and drive lead generation.
• Oversee the creation and distribution of marketing materials, campaigns, and promotions.
• Leverage market research to guide marketing strategy and planning.

Business Development:

• Identify and develop strategic partnerships and opportunities to expand market reach and grow the company’s book of business.
• Analyze industry trends and competitor activities to identify and capitalize on growth opportunities.
• Manage OEM and vendor relationships to strengthen partnerships, secure favorable terms, and competitive pricing.
• Champion the use of CRM to enhance customer relationship management.
• Oversee inventory management, ensuring optimal equipment availability, high turnover rates, and strong utilization.

Leadership and Collaboration:

• Collaborate with senior management to align sales and marketing strategies with overall business objectives.
• Provide leadership that fosters professional development, teamwork, and effective communication
• Build and maintain strong relationships with key stakeholders, including customers, suppliers and industry associations.

Compliance and Safety:

• Ensure operations comply with relevant laws, regulations, and safety standards to maintain a safe and secure working environment.

Financial Management:

• Prepare and manage the department's budget, monitor expenses, and ensure cost-effective operations.
• Review financial reports and key performance indicators (KPIs) to assess performance, identify areas for improvement, and provide actionable insights to senior management.

Qualifications

Requirements:

• Several years of experience in sales and marketing leadership within the heavy equipment industry.
• Proven success in developing and implementing strategies that drive revenue growth. • Strong leadership, communication, and business acumen.
• Bachelor’s degree required; MBA preferred.
• Ability to travel.

Job Characteristics: 

• Urgent goal achievement with problem-solving focus and multitasking abilities.
• Fast-paced environment requiring quick decision-making and innovative solutions.
• Strong leadership with effective delegation and follow-up.
• Excellent relationship-building skills and persuasive communication

Salary : $230,000 - $300,000