What are the responsibilities and job description for the Digital Marketing Director position at Powerplay Retail™?
Job Description:
- Develop and execute Amazon advertising strategies tailored to client objectives, ensuring alignment with business goals.
- Create and optimize campaigns across various Amazon platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP).
- Monitor and analyze campaign data, adjusting strategies based on performance insights.
- Continuously optimize campaign targeting, bidding strategies, and ad creatives to ensure top performance.
- Build and maintain strong relationships with clients, understanding their goals and delivering regular performance updates.
- Communicate campaign performance to clients, providing actionable insights and recommendations for improvement.
- Collaborate with internal teams (creative, analytics, and account management) to develop comprehensive strategies and execute campaigns.
