What are the responsibilities and job description for the Sr. Manager, Lead Generation Operations position at Precision Medicine Group?

Sr. Manager, Lead Generation Operations

Make sure to apply with all the requested information, as laid out in the job overview below.

at Precision Medicine Group (View all jobs)

Remote, United States

Senior Manager, Lead Generation Operations

The Senior Manager, lead generation operations will be responsible for managing lead generation operations and the marketing attribution strategy for Precision AQ, supporting Marketing campaigns across various channels to drive high quality leads. This position is responsible for enhancing lead generation capabilities through automation, integration, and optimization. The ideal candidate is results driven and a reporting expert, having the ability to design and implement processes that can attribute leads and determine ROI for Marketing campaigns.

Reporting to the Senior Director of Operations this position will manage a contractor who will execute on the tactical elements of lead generation, such as building / deploying email campaigns, managing HubSpot contact lists, and building landing pages. Ideal candidate must be comfortable creating and executing autonomously and as part of group collaborations on strategic decisions, tactical execution, tool / system management, and data reporting.

Roles & Responsibilities :

Measure and Analyze Results

Develop and ensure effective processes and tools are in place to actively monitor, analyze, measure and report the health of Lead Generation campaigns
Harness data-driven methods to improve lead generation efficiency and drive predictability in the customer acquisition funnel
Develop, implement, and disseminate metrics / KPIs about performance and outcomes through dashboards and data visualization tools

Create compelling data stories using data and analytics

Provide data-driven recommendations to improve lead acquisition channel strategies, campaign performance, and increase conversions

Establishes a reporting cadence for deliverables, provides executive-friendly updates, and presents findings to key stakeholders.

Create and manage a marketing attribution system model, inclusive of process and tools in which opportunities can be attributed to Lead Generation campaigns to determine which Marketing strategies are having the biggest impact on revenue

Design an attribution model that can support key lead generation channels (conferences, email, webinars) and is aligned to Precision AQ's lead generation funnel and sales process

Implement marketing attribution processes for new leads, existing prospects and cross-sell / upsell opportunities

Develop and automate lead scoring methodologies to ensure high intent leads are prioritized

Partner with the BD Leadership to build reports and dashboards that measure Inside Sales performance (meetings, opportunities, and activity)

Campaign Execution

Act as the HubSpot expert for Precision AQ, ensuring that campaigns are configured correctly across HubSpot and Salesforce

Ensure that the integrations between HubSpot and other tools such as ZoomInfo, Salesforce, and Sales Navigator are supporting Precision AQ's needs. Collaborate with the Sales & Marketing Technology team to correct any issues and implement new features and functionality to meet business objectives

Oversee resources that build and deploy integrated email campaigns, manage HubSpot lists, and create landing pages to generate leads

Create and manage workflows to route all leads to the correct BD team for qualification and triage

Contribute to maintaining data hygiene across contact and lead records

Create and execute a process to monitor Precision's domain health to maximize email deliverability

Qualifications :

Bachelor's Degree in relevant discipline or equivalent work experience

3-5 years of experience in B2B marketing to enterprise organizations, ideally for Life Sciences organizations

Experience with implementing and managing marketing attribution models across multiple channels (email, paid social, conferences, and webinars) for new and existing customers.

HubSpot expertise is required, certifications preferred.

Proficiency in various sales and marketing technologies and platforms, including Salesforce, Looker Studio, and ZoomInfo.

Ability to understand high-level sales strategies, translate them into system and process requirements, and ensure execution and business impact

Strong interpersonal and influencing skills, with the ability to build productive working relationships and collaborate with multiple functional areas

Exceptional ability to effectively manage multiple projects in a fast-paced environment, with changing priorities and significant time pressures

Excellent critical thinking and analytical skills with demonstrated experience in analyzing and synthesizing data to generate insight and make informed decisions

Strong business acumen with superior organizational and project / process management skills

Demonstrated ability to improve processes and a history of successful cross-functional collaboration

Strong verbal, written and PowerPoint presentation communication skills

Skills :

Excellent interpersonal and communication skills, with strong written and verbal presentation

Strong collaboration skills and ability to influence leaders across functions and companies

Proven ability to take ownership and lead multiple engagements with minimal oversight

Ability to synthesize complex concepts into understandable and actionable solutions

Competencies :

Demonstrated expertise in Precision Products and Services with ability to recommend existing solutions and / or propose new products and services based on client need

Ability to drive executive level conversation regarding business value

Demonstrated cross-functional sales and business development success

Passionate and confident communicator with ability to energize stakeholder decision-making

LI-Remote

LI-KS1

Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to : skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Reasonable estimate of the current range

120,000 - $170,000 USD

Any data provided as a part of this application will be stored in accordance with our Privacy Policy. For CA applicants, please also refer to our CA Privacy Notice .

Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com .

It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.

Salary : $120,000 - $170,000

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