What are the responsibilities and job description for the Marketing Specialist position at Precision X-Ray, Inc.?
Major Duties and Responsibilities
- Create and manage Precision’s digital media presence through social media channels, email campaigns, newsletters, press releases, webinars, and general web content.
- Manage the company website, ensuring up-to-date information, product images, and news/events.
- Create, edit, proofread, and ensure accuracy of customer-facing digital and print communications and content, including but not limited to product manuals and facility guides, brochures and datasheets, and graphics.
- Coordinate and execute company events, including user meetings, trainings, conferences, and social gatherings, working with product management, sales, and the applications team to recruit internal and external speakers for events.
- Build and analyze performance reporting for marketing campaigns, content, and other marketing activities.
- Create product/service training material and educate commercial team about content marketing.
- Work with cross-functional teams to execute product launches, ensuring all tasks are planned and completed based on the given timeline.
- Communicate critical market needs and time requirements to enhance customer satisfaction.
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Required Skills
- 3-5 years previous experience in a marketing role
- Strong creative instincts with the ability to distill complex concepts into simple, user-friendly, visually effective ideas.
- Experience with integrated promotional campaigns, digital marketing, social media, and content distribution
- Experience with Adobe Creative Suite, InDesign, Illustrator, Photoshop, or a similar graphics design program
- Experience with web-site design and/or management including Google AdWords and SEO
- Ability to manage multiple tasks concurrently while understanding competing priorities and timelines
- A self-motivated team player that is able to work independently
- Project/Product management experience is beneficial
- Fluent in English, verbally and written