Paid Media Consultant-PPC/SEM

Job Title: Paid Media Consultant-PPC/SEM
Location: Boca Raton, FL-Remote/Hybrid

About Us:

Predictive Sales AI is at the forefront of transforming the home services industry with AI-driven software. We empower businesses to make smarter decisions, increase efficiency, and unlock new growth opportunities. As part of our growth, we are seeking an experienced accountant who thrives in a fast-paced, innovative environment.

Are you passionate about supporting business growth through innovative products that are reshaping the industry? At Predictive Sales AI, we're revolutionizing the home services market with cutting-edge AI-driven software, and we’re looking for a talented Accountant to join our dynamic team. If you're passionate about advancing financial practices while supporting tech-focused clients, we want to hear from you!

Job Overview:

We are looking for a dynamic, results-driven Paid Media Consultant-PPC/SEM to join our team and lead our clients through the world of paid media. In this role, you will be responsible for driving success across a range of advertising platforms including Facebook, Google Ads, Google Analytics and other relevant tools. You’ll develop and implement strategies, optimize campaigns, and analyze performance to ensure that our clients are always ahead of the curve. This role combines creative strategy, data analysis, and business development to help our clients achieve their digital marketing goals at scale.

Key Responsibilities:

• Develop comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Google Analytics, and other relevant tools.
• Create, launch, and manage high-impact paid campaigns that achieve measurable results such as lead generation, conversions, and ROI optimization.
• Tailor strategies for clients to ensure their campaigns align with their business goals and deliver the maximum possible impact.
• Lead the development of media buying strategies, ensuring they are cost-effective, efficient, and aligned with client objectives.
• Ensure that all campaigns are strategically aligned, set up for success, and optimized to achieve the highest possible performance for clients.
• Act as a strategic advisor for your clients, providing expert insights on best practices for paid media, creative strategies, and performance optimization.
• Work closely with clients to understand their business goals and tailor paid media strategies to meet those objectives.
• Educate clients on the effective use of PSAI software and advertising platforms to help them navigate their digital marketing journey.
• Build strong, long-term relationships with clients, becoming a trusted advisor and ensuring client satisfaction through continued optimization and growth.
• Work closely with the analytics team to track, measure, and analyze key campaign metrics, ensuring data-driven recommendations are applied for ongoing optimization.
• Collaborate with other departments (sales, product, etc.) to ensure alignment between creative, strategy, and business objectives.
• Continuously analyze key performance indicators (KPIs), such as CTR (Click-Through Rate), CPC (Cost Per Click), ROI, conversion rates, and other important metrics across multiple paid media channels.
• Implement data-driven insights and recommendations to optimize and enhance campaigns for better results.
• Use tools such as Google Analytics, Facebook Ads Manager, and Google Ads Manager to measure performance and report back to clients with clear, actionable insights.

Desired Traits:

We are looking for an individual who is organized, proactive, and detail-oriented. In this role, you will work closely with teams across the company. Here’s what we’re looking for:

• Strong analytical and problem-solving abilities.
• Highly organized, with a keen eye for detail and accuracy.
• Excellent oral, written, and interpersonal communication skills.
• Demonstrated ownership and follow-through on tasks.
• Customer service-focused with a solution-oriented approach.
• Professional demeanor and composure.

Required Skills and Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 2-3 years of experience in managing paid media campaigns across various platforms.
• Proven track record of developing and executing successful paid media strategies that drive measurable results.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and other relevant tools.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
• Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
• Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
• Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.

If you're ready to be part of an innovative, growth-oriented team, apply today!