What are the responsibilities and job description for the Digital Marketing Manager position at Preferred Homecare of NY Corporate?
If you live and breathe digital marketing, we want to talk to you.
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We have our eye out for a candidate with experience using SEO and PPC to optimize our business to consumer Directed Personal Assistance Program (CDPAP) campaign. We have our eye out for an individual who approaches business from both a creative, analytical and data driven perspective.
Position Description :
The SEO / SEM Digital Marketing Manager will be responsible for planning, implementing and managing the company's overall SEO strategy including web marketing, web analytics, content strategy planning, link building, and keyword strategy. This individual will also oversee the outreach and intake of all incoming business. This individual will have the opportunity to work amongst motivated healthcare professionals while mentoring and coaching a team of intake representatives.
Primary Responsibilities :
Work with the internal stakeholders in marketing, sales, and research to plan and implement google optimization and other online campaigns
Advise on best practices and conduct A / B testing to maximize ad spend, generate sales leads, and meet campaign objectives
Monitor campaign progress and make adjustments in-the-moment
Track performance metrics in Google Analytics, to understand trends and make data-driven decisions about campaign strategy
Report on performance to key stakeholders to demonstrate ROI and communicate value of social media
Train and develop the CDPAP intake team
Required Qualifications :
Experience in successfully managing, developing and executing SEO campaigns
2 years of experience in a marketing or writing-focused role
Experience using attention to detail and organizational skills, with proven ability to meet deadlines and produce high-quality work
Understanding of search engine algorithms and ranking methods
Comfortable analyzing high volumes of data on a daily basis
Extensive experience utilizing digital analytics platform such as Google Analytics
Management experience
Preferred Qualifications :
Bachelor’s degree in Marketing or a related field
3 years of digital marketing experience
Basic knowledge of HTML
Knowledge of SEO, keyword research and advertising
Understanding of the health care landscape, including policy trends and the key challenges facing Home Care Agencies and other segments within health care
Benefits : Competitive Salary
Weekly Paychecks (Direct Deposit Available)
Team Environment
Sick Days
Paid Legal Holidays
Health, Dental, and Vision Insurance offered
401(k)
Flexible Spending Account (FSA)
A Dependent Care Account (DCA)
WHY WORK AT PREFERRED HOME CARE OF NEW YORK?
Preferred Home Care has an amazing, values-based company culture ripe with collaboration, encouragement and camaraderie. We offer a track to growth based on what you put into the role and your passion for learning in the company. In your role you’ll have the ability to innovate and make an impact with your ideas in real-time.
