Merchandise Marketing Manager

Role: Merchandise Marketing Manager

Location: Los Angeles Office - PLL HQ; New York, NY; Open to Remote

Job Type: Full-Time

Start Date: Immediate

Salary: $70,000-$90,000

About

The Premier Lacrosse League (PLL) powered by Ticketmaster is a men’s professional lacrosse league in

North America, composed of 8 teams rostered by the best players in the world. Co-founded by lacrosse

superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike

Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports,

Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), Chernin Group, Blum Capital,

The Kraft Group, Arctos Sports Partners, and other top investors in sports and media. The PLL is

distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN . The PLL

was recognized by Front Office Sports’ 2021 Best Employers in Sports. For more information, visit

www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter

(@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok

(@pll).

Company Values

• Stay grounded
• Think critically
• Encourage creativity
• Persevere through the noise
• Operate like an owner
• Be helpful
  
  

Position Overview

The PLL is seeking a Merchandise Marketing Manager to support the end-to-end planning and execution

of all merchandise promotional campaigns. The Merchandise Marketing Manager will work cross-

functionally across teams managing merchandise campaigns across all channels. This role will report

directly to the VP of Merchandise and not only manage campaigns from start to finish, but also act as the

driving force pushing merchandise to consumers on various platforms. The ideal candidate is familiar with

the interplay between omnichannel marketing in the retail space and is a driven and motivated individual

that can push campaigns forward throughout the year.

Qualifications

• 3 years of fashion or merchandise marketing experience across digital channels
• Specific experience driving campaigns on web, social, email, text, and within an app
• Experience using data-driven approaches to marketing
• Prior experience and proven success managing impactful projects and campaigns end-to-end
• Demonstrates “A” level organization and exceptional attention to detail
• Background working in Google Suite – with specific understanding of Google Calendars, Google
  
  

Docs, and Gmail

• Highly proficient with Excel and experience working with large data sets
• Leadership experience with the ability to lead organized and effective meetings
• Excellent problem solving skills
• Experience in working cross-functionally and delegating tasks and assignments
• Exceptional interpersonal skills
• Exceptional time management skills
  
  

Extra Credit

• Understanding of sports marketing
• Experience creating content for social
  
  

Roles And Responsibilities

• Manage the Promotional Campaign Calendar & work with VP of Merchandise and Ecommerce
  
  

Manager to set financial targets by campaign.

• Manage end to end processes and timelines related to creative direction, planning and rollout of
  
  

new and existing merchandise campaigns

• Manage and collaborate on merchandise campaign integration strategy across paid, social, web,
  
  

app, and email

• Develop Creative Briefs for all merchandise product launches and campaigns to serve as
  
  

baseline framework, including timelines, campaign milestones, and content/asset needs

• Align different business units on the execution of campaigns
• Work cross functionally on strategy for campaigns with the SVP of Marketing, specifically for paid
  
  

and overarching marketing strategy.

• Drive A/B tests across merchandise marketing toolset to optimize strategy
• Analyze channel performance data to support the VP of Merchandise in identifying appropriate
  
  

marketing strategies to target customers across owned and operated platforms

• Oversee merchandise marketing meetings and follow-ups to cross-functional teams
• Organize and attend merchandise content and photo shoots, as needed, as part of driving the
  
  

creative asset process for merchandise.

• Assist any in-store activation plans for any retail partnerships.
• Assist with any on-site activation plans working directly with the On-site Merchandise Manager to
  
  

bring these to life.

• This role requires travel around 15% of the time
  
  

Please send resumes to mlunardelli@premierlacrosseleague.com

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.