What are the responsibilities and job description for the Marketing Coordinator position at Premier Marine?
Description
At Premier Marine, we believe that people come first, and as a valued Marketing Coordinator, you will play a crucial role in our family-owned business. Guided by our core values of Integrity, Excellence, Attitude, and Collaboration, you’ll join a dedicated team where your contributions matter. Here, you’ll work on building the world’s best pontoons in a supportive environment that focuses on your personal and professional development. We're committed to ensuring you thrive, so together, we can leave a wake that changes lives on and off the water.
Job Summary
As a Marketing Coordinator for Premier Marine, you will play a crucial role in supporting and driving the success of our B2B and B2C marketing initiatives. You’ll work closely with the Marketing Director to execute marketing strategies that resonate with our target audiences and ultimately generate revenue.
Your responsibilities will include coordinating cross-functional activities, ensuring the seamless delivery of marketing initiatives to keep the brand ahead of the competition. Your ability to collaborate with various departments, including sales, engineering, operations, finance, and creative teams will be essential in executing marketing plans effectively.
You will be expected to demonstrate creativity and adaptability in a fast-paced environment, ensuring that all marketing efforts align with the overall business goals. This salaried position offers a path to growth and an exciting opportunity to make a significant impact on Premier’s success while developing your marketing expertise.
Management Responsibilities
- The Marketing Coordinator is not a supervisory role.
Requirements
Essential Job Functions
- Work closely with the Marketing Director on strategies and initiatives to grow the Premier brand while owning a wide range of marketing processes and projects.
- Work with internal and external resources to facilitate the creation of marketing collateral, promote and execute marketing plans, and track/report the results.
- Collaborate with cross-functional stakeholders driving timely completion of annual dealer tools including but not limited to, dealer program, owner’s manual, warranty, point of sale, and catalog.
- Using developed strategies you will help plan, promote, and successfully execute assigned components of marketing events, photo/video shoots, boat shows, and dealer meetings.
- Provide a single point of contact for all related work on assigned projects, ensuring clear communication and execution.
- Quickly learn Premier’s product portfolio, unique differentiators, and reoccurring enhancements to ensure timely updates to website, boat builder, and product specifications.
- Adhere to brand standards and voice across channels and dealer network while serving as asset management POC.
- Coordinate established social media process and calendar, ensuring relevant content and growth.
Required Skills/Abilities
- Excellent organization with project, digital, and event coordination skills.
- Excellent time management, verbal, and written communication skills, ensuring stakeholders are aligned to project status, deliverables and timelines.
- Proficient/familiar with working in CRM systems, Microsoft Office applications, Email marketing tools, survey software, and list management spreadsheets.
- Experience in Adobe design programs a plus (Photoshop, InDesign, and Illustrator) as is a passion for the marine/powersports industry.
Education and Experience Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 2 years of related marketing experience.
Physical Requirements/Working Conditions
- The physical demands needed are representative of those that must be met by an employee to successfully perform the essential functions of this job (sitting, standing, walking the manufacturing floor, typing and the ability to lift 25 pounds). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.
- Fast-paced office environment.
- 2-4 weeks of travel per year required.
