Director, Business & Community Relations

JOB DESCRIPTION

POSITION SUMMARY

The Director of Business and Community Relations in the behavioral health sector is responsible for developing and maintaining strategic partnerships, driving business growth, and fostering strong community relationships to support the organization’s mission. This role involves promoting the organization’s services, enhancing brand awareness, and building collaborative relationships with stakeholders such as healthcare providers, community leaders, and other key partners.

DUTIES AND RESPONSIBILITIES

1. Strategic Business Development

• Identify and develop business opportunities to expand the organization’s services and market reach.
• Create and implement growth strategies that align with the organization's mission and objectives.
• Collaborate with internal teams to ensure alignment on service delivery, operational goals, and business development initiatives.

2. Community Engagement and Partnership Building

• Establish and nurture relationships with key community stakeholders, including healthcare providers, schools, nonprofits, and government agencies.
• Represent the organization at community events, forums, and meetings to promote behavioral health awareness and services.
• Act as the primary liaison for community outreach initiatives, fostering partnerships that enhance service access and visibility.

3. Brand Promotion and Marketing

• Develop and execute marketing strategies to raise awareness of the organization’s programs and services.
• Oversee the creation of promotional materials, including brochures, newsletters, and digital content.
• Collaborate with the marketing team to ensure consistent messaging and branding across all channels.

4. Stakeholder Relationship Management

• Build and maintain relationships with referral sources such as hospitals, primary care providers, and other healthcare organizations.
• Monitor client and partner feedback to identify opportunities for service improvement.
• Provide regular updates to leadership on community and business relationship activities.

5. Program Development and Advocacy

• Collaborate with program directors to design services that meet the needs of the community.
• Advocate for policies and initiatives that support behavioral health care access and equity.
• Identify and pursue funding opportunities, including grants and sponsorships, to support community outreach initiatives.

6. Team Leadership and Collaboration

• Lead and mentor a team focused on business development and community outreach.
• Set team goals and monitor progress to ensure alignment with organizational priorities.
• Partner with clinical and administrative teams to integrate community needs into program planning.

EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree in Business Administration, Marketing, Public Relations, Social Work, or a related field (Master’s preferred).
• 5 years of experience in business development, community relations, or a related leadership role, preferably in behavioral health or healthcare.

SKILLS

• Strong relationship-building and networking skills.
• Proven track record in driving business growth and securing partnerships.
• Excellent verbal and written communication skills.
• Strategic thinking with the ability to develop and implement actionable plans.
• Familiarity with behavioral health services and the healthcare landscape.
• Proficiency in CRM tools, Microsoft Office Suite, and digital marketing platforms.

ATTRIBUTES

1. The Strategic Driver

• Results-Oriented Leader: Highly focused on achieving strategic growth goals, such as expanding partnerships, driving client acquisition, and increasing community impact.
• Decisive Problem-Solver: Quickly identifies opportunities or challenges within the behavioral health space and implements actionable solutions.
• Assertive Negotiator: Confidently leads contract negotiations and partnership discussions to secure beneficial agreements.
• Competitive Mindset: Thrives on exceeding performance metrics and establishing the organization as a leader in behavioral health services.

Example Behavior: Proactively leads initiatives to establish partnerships with healthcare providers, schools, and government agencies, ensuring alignment with the organization’s growth strategy.

2. The Relationship Builder

• Charismatic Networker: Excels at building and nurturing relationships with community stakeholders, referral sources, and potential business partners.
• Inspiring Advocate: Persuasively communicates the organization’s mission and values, gaining buy-in from diverse audiences.
• Engaging Communicator: Develops and delivers compelling presentations to promote the organization’s services at events, conferences, and community meetings.
• Collaborative Team Player: Motivates internal teams and external partners to work toward shared goals and visions.

Example Behavior: Hosts community outreach events to increase awareness of behavioral health services, fostering trust and collaboration with stakeholders.

3. The Dependable Facilitator

• Empathetic Listener: Builds strong relationships by understanding the needs of community partners and stakeholders, ensuring that partnerships are mutually beneficial.
• Reliable Partner: Consistently follows through on commitments, fostering trust and long-term collaboration.
• Team-Oriented: Works closely with cross-functional teams to ensure alignment in business and community outreach efforts.
• Patience and Adaptability: Balances urgency with care, allowing time for relationships and initiatives to develop organically.

Example Behavior: Ensures all community initiatives and partnerships are structured to provide sustainable support for behavioral health programs.

4. The Detail-Oriented Strategist

• Data-Driven Decision Maker: Uses metrics and analytics to evaluate the success of community engagement and business development initiatives.
• Organized Planner: Develops comprehensive outreach plans and ensures timely execution of all initiatives.
• Compliance-Focused: Ensures all partnerships and community programs comply with behavioral health regulations and ethical standards.
• Continuous Improver: Regularly assesses and refines strategies to maximize the impact of business and community relations activities.

Example Behavior: Prepares detailed reports on community engagement metrics, presenting insights to leadership to guide strategic decisions.

COMPETENCIES

1. Simplify complex issues; breaking down big problems into smaller, manageable tasks, and identifying the key priorities that will have the biggest impact on the business.
2. Delegate effectively; giving clear direction, setting expectations, and providing the necessary resources and support to help their teams succeed.
3. Predict future trends and challenges, staying up-to-date on industry developments, monitoring market trends, and seeking out new opportunities for growth and innovation.
4. Systemize processes; identifying and eliminating inefficiencies, establishing clear workflows and procedures, and ensuring that everyone in the organization is aligned around the same goals.
5. Structure organization for growth; defining clear roles and responsibilities, establishing a clear chain of command, and creating a culture of accountability and transparency.

KEY PERFORMANCE INDICATORS

Category

KPI

Measurement Criteria

Deliverable

Frequency

Community Engagement

Number of Community Partnerships

Total number of partnerships established with local organizations.

20

Quarterly

Attendance at Community Events

Number of community events attended or hosted.

12

Monthly

Community Awareness Campaigns

Number of campaigns launched to promote behavioral health services.

3

Quarterly

Volunteer Participation Rate

Percentage of employees engaged in community outreach initiatives.

Quarterly

Referral Management

Number of Referrals Received

Total referrals from community partners, physicians, or agencies.

50

Monthly

Referral Conversion Rate

(Referrals converting to clients ÷ Total referrals) × 100%.

10%

Monthly

New Referral Sources

Number of new referral sources added.

10

Quarterly

Business Development

Revenue from New Partnerships

Total revenue generated from partnerships or contracts.

Quarterly

New Service Contracts

Number of new service agreements or contracts signed.

3

Quarterly

Outreach and Marketing

Social Media Engagement Rate

(Likes Comments Shares) ÷ Total Impressions × 100.

Monthly

Campaign ROI

Revenue generated ÷ Cost of campaigns.

25%

Quarterly

Increase in Inquiries

Percentage increase in inquiries about services from campaigns.

Monthly

Website Traffic from Outreach Efforts

Total visits to the website originating from community initiatives.

Monthly

Stakeholder Relations

Stakeholder Satisfaction Score

Survey-based score on satisfaction with communication and outcomes.

Quarterly

Meeting Attendance

Percentage of scheduled stakeholder meetings attended.

Monthly

Team Collaboration

Cross-Department Collaboration Initiatives

Number of projects completed with input from other departments.

Quarterly

Employee Engagement in Community Efforts

Percentage of staff participating in community activities.

10%

Quarterly

Strategic Goals

Achievement of Annual Business and Community Goals

Percentage of strategic initiatives successfully completed.

75%

Annually

Program Growth

Number of new programs or services introduced through outreach.

3

Annually

Cost Efficiency

Budget Utilization Rate

Percentage of allocated budget effectively used.

Quarterly

Cost Per Outreach Activity

Total cost divided by the number of outreach activities completed.

Quarterly

AAP/EEO STATEMENT:

It is the policy of Prestige Healthcare Resources, Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Prestige Healthcare Resources, Inc. will provide reasonable accommodation for qualified individuals with disabilities.