What are the responsibilities and job description for the Content Marketing Manager position at Prevention Links?
At Prevention Links, a leading nonprofit organization dedicated to making a significant impact in community health and wellness, we are seeking a passionate and innovative Content Marketing Manager to join our team. This role is crucial in shaping and communicating our mission through dynamic content strategies that resonate with our diverse audience. The ideal candidate will be responsible for creating, curating, and managing engaging content across various platforms that not only highlights our programs but also educates and inspires action within the community. As a Content Marketing Manager, you'll play a pivotal role in enhancing our brand's voice and visibility, ensuring that our message reaches the intended audience effectively. You will collaborate with cross-functional teams to develop marketing campaigns that align with our organizational goals, drive donor engagement, and foster community partnerships. Your creativity and strategic thinking will shape the way we communicate our impact and mobilize resources to further our mission. If you are ready to make a difference and have a passion for nonprofit work, we invite you to apply and become a part of our dedicated team at Prevention Links.
Responsibilities
- Develop and implement comprehensive content marketing strategies aligned with organizational goals.
- Create, edit, and oversee the production of high-quality written, visual, and multimedia content.
- Manage content distribution across various channels, including social media, website, newsletters, and press releases.
- Collaborate with program staff to highlight successful initiatives and community stories through engaging content.
- Analyze content performance metrics to inform future marketing strategies and boost engagement.
- Coordinate with external partners and stakeholders to increase visibility and outreach.
- Stay updated on industry trends, audience preferences, and best practices in content marketing and nonprofit communications.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in content marketing or nonprofit communications.
- Strong writing, editing, and storytelling skills with a proven ability to create compelling content.
- Proficiency in digital marketing tools and platforms, including social media management, SEO, and email marketing.
- Experience with graphic design and multimedia content creation is a plus.
- Excellent project management skills and the ability to meet deadlines in a fast-paced environment.
- Strong interpersonal skills and the ability to work collaboratively with diverse teams and stakeholders.
