What are the responsibilities and job description for the Demand Generation and Marketing Operations Manager position at PRGX Global, Inc Career Center?
SUMMARY:
We are seeking a highly motivated and experienced Demand Generation and Marketing Operations Manager to join our dynamic Digital Marketing team. This role is pivotal in driving demand generation efforts and managing cross-channel marketing operations to ensure seamless execution and alignment with marketing strategies and priorities.
The ideal candidate is a data-driven B2B marketer with deep expertise in demand generation and marketing automation systems (e.g., Marketo). They possess exceptional project management skills to ensure all marketing channels are well-connected, coordinated and projects are delivered on time and within budget.
ABOUT PRGX
PRGX is a global leader in source-to-pay analytics, data intelligence, and margin expansion. Operating in over 30 countries, PRGX’s contract management and tech-enabled recovery services and data intelligence products generate more than $2 billion in annual cash flow for our clients, enhancing the financial well-being and operational strength of businesses worldwide.
RESPONSIBILITIES:
Demand Generation:
· Develop and execute demand generation strategies and campaigns to drive lead acquisition and pipeline growth.
· Implement and improve effective lead scoring models to prioritize and qualify leads based on engagement and fit.
· Design and manage lead nurturing programs to maintain engagement and move leads through the sales funnel.
Marketing Operations:
· Optimize marketing processes and workflows to ensure efficiency and effectiveness across all channels.
· Collaborate with cross-functional teams to align marketing strategies with business objectives.
· Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives and identify areas for improvement.
Marketing Technology:
· Oversee the implementation and management of marketing technology tools and platforms, including Marketo, Demandbase, and Qualified.
· Ensure seamless integration of marketing technology with other systems (e.g., CRM, ZoomInfo and SalesLoft) to enhance automation and efficiency.
· Stay updated on the latest marketing technology trends and innovations to continuously improve the tech stack.
REQUIREMENTS:
- Bachelor’s degree in Business Administration, Marketing, or a related field. MBA preferred.
- 7 years of progressive experience in B2B marketing, with a focus on marketing technology, demand generation, and marketing operations.
- Demonstrated expertise in Marketing Automation systems (e.g., Marketo) and other digital marketing tools
- Exceptional project management skills and proven experience in managing marketing operations.
- Proven track record of developing and executing demand generation campaigns and implementing lead scoring and lead nurturing programs.
- Strong analytical skills and marketing KPI reporting experience.
EEO INFORMATION AND WORKING CONDITIONS
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the job. PRGX will make all employment decisions without regard to race, color, national origin, citizenship status, sex, pregnancy, religion, age (age 40 and over), disability, service in the uniformed services, genetic information, or any other classification protected by federal, state, or local law.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities. The employee is occasionally required to remain stationary, move, lift and/or move up to 15 pounds. The employee must regularly sit, use hands to finger, handle, or feel, reach with hands and arms, communicate. Specific vision abilities required by this job include close vision.
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