Demand Generation Marketing Lead

Salary: $120000.00 to $130000.00 yearly

Description

Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns.

Responsibilities

• Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives.
• Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline.
• Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process.
• Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement.
• Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results.
• Foster a collaborative and high-performance culture within the marketing team.
• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.
• Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.
• Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.
• Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns.
  
  
  

Requirements

• Proven experience in the financial industry
• MUST HAVE PEOPLE MANAGEMENT EXPERIENCE
• Demonstrated expertise in leading growth marketing initiatives
• Proficiency in using Content Management System (CMS)
• Experience in utilizing CRM for customer relationship management
• Skillful in interpreting Facebook Insights to strategize marketing campaigns
• Proficient in using Google AdWords for advertising purposes
• Experience in leveraging Google Analytics for website traffic analysis
• Proven track record in conducting AB Testing for optimizing marketing strategies
• Ability to create and manage effective advertisement campaigns
• Proficiency in using Analytics to derive actionable insights
• Experience in blogging to enhance brand visibility and engagement
• Demonstrated ability to increase brand awareness through innovative marketing strategies
  
  
  

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