What are the responsibilities and job description for the Technical Marketing Specialist position at PrideStaff - Charlotte?
Job Description
Job Description
Job Title : Technical Marketing Specialist
Job Description :
We are seeking a Technical Marketing Specialist with an engineering background to join our team. This role bridges the gap between technical expertise and marketing strategy, ensuring our products are effectively communicated to our customers. The ideal candidate has a strong understanding of engineering principles, experience with tools and equipment, and the ability to create compelling marketing content that resonates with our audience.
Key Responsibilities :
- Develop and execute marketing strategies for technical products, focusing on their features, benefits, and applications.
- Create technical content, including product descriptions.
- Understand technical specifications and translate them into marketable content.
- Conduct market research to identify customer needs, industry trends, and competitive positioning.
- Work with sales teams to develop technical presentations, brochures, and training materials.
- Manage digital marketing efforts.
- Provide technical support to customers and assist with product demonstrations.
Qualifications :
Preferred Skills :
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