What are the responsibilities and job description for the Technical Marketing Specialist position at PrideStaff?
Job Title : Technical Marketing SpecialistJob Description : We are seeking a Technical Marketing Specialist with an engineering background to join our team. This role bridges the gap between technical expertise and marketing strategy, ensuring our products are effectively communicated to our customers. The ideal candidate has a strong understanding of engineering principles, experience with tools and equipment, and the ability to create compelling marketing content that resonates with our audience.Key Responsibilities : Develop and execute marketing strategies for technical products, focusing on their features, benefits, and applications.Create technical content, including product descriptions.Understand technical specifications and translate them into marketable content.Conduct market research to identify customer needs, industry trends, and competitive positioning.Work with sales teams to develop technical presentations, brochures, and training materials.Manage digital marketing efforts.Provide technical support to customers and assist with product demonstrations.Qualifications : Bachelor's degree in Engineering (Mechanical, Electrical, Civil, or related field).Strong knowledge of tools, machinery, or industrial equipment (depending on the industry).2 years of experience in marketing, technical sales, or a related role.Excellent written and verbal communication skills, with the ability to translate complex technical information into clear, engaging content.Experience with digital marketing tools, CRM software, and content management systems is a plus.Ability to work independently and collaboratively in a fast-paced environment.Preferred Skills : Experience in the construction, manufacturing, or industrial sector is highly desirable.Familiarity with CAD software, product design, or technical documentation is a plus.Knowledge of marketing automation tools and data analytics for tracking campaign performance.Why Join Us?Work with innovative products in a growing industry.Opportunity to combine technical expertise with creative marketing strategies.
