SEO, Marketing, Analytics Specialist, and Web Designer

Job Description: SEO, Marketing, Analytics Specialist, and Web Designer

Position: SEO, Marketing, Analytics Specialist, and Web Designer

Location: 12925 Cypress North Houston Rd., Cypress, TX 77429

Company: Prime Process Safety Center, LLC (PPSC)

About Us:

Prime Process Safety Center (PPSC) is a leading industrial process safety service company, committed to innovation, quality, and safety. We deliver exceptional services to clients while fostering a culture of collaboration, creativity, and continuous improvement.

Job Overview:

Prime Process Safety Center is seeking a highly skilled and results-driven SEO, Marketing, and Analytics Specialist to join our dynamic team. This position will be responsible for developing, implementing, and optimizing SEO strategies, executing data-driven marketing campaigns, and analyzing key metrics to maximize the performance of digital initiatives. The ideal candidate will possess a blend of technical SEO expertise, digital marketing proficiency, and advanced analytical skills.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, Computer Science, or a related field.
• Proven experience (3 to 5 years) in SEO, digital marketing, and analytics, with a track record of improving organic search rankings and driving business results
• Google Analytics, Google Ads, HubSpot, or other relevant certifications. 
• Experience with e-commerce platforms and SEO for online stores (e.g., Shopify, WooCommerce, Magento).
• Knowledge of local SEO, mobile SEO, and international SEO is a plus.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) and CRM software (e.g., Salesforce).
• Ability to work in a fast-paced, deadline-driven environment.
• The ideal candidate will possess a blend of technical SEO expertise, digital marketing proficiency, and advanced analytical skills
• Strong proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog) and website performance analysis
• Deep understanding of Google’s algorithms, ranking factors, and SEO best practices
• Experience with PPC advertising platforms (Google Ads, Bing Ads, Facebook Ads) and campaign management
• Advanced knowledge of Google Analytics, Tag Manager, and Google Search Console
• Strong analytical skills with the ability to interpret complex data and generate actionable insights
• Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO)
• Familiarity with content management systems (CMS) like WordPress, Drupal, or Shopify, and experience optimizing websites for SEO
• Strong project management skills and the ability to prioritize and manage multiple tasks simultaneously
• Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders

Key Responsibilities:

SEO Strategy & Optimization

• Develop and execute effective SEO strategies to drive organic traffic and improve search engine rankings across multiple platforms (Google, Bing, etc.).
• Conduct in-depth keyword research, and competitive analysis, and identify opportunities to improve website content and performance.
• Perform on-page SEO audits and optimize website elements (meta tags, content, images, URL structure, etc.) for better search engine visibility.
• Implement technical SEO improvements such as site speed optimization, mobile responsiveness, and fixing crawl errors.
• Monitor and report on the effectiveness of SEO campaigns and make data-driven adjustments to improve results.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure consistent and sustained search engine visibility.

Digital Marketing & Campaign Management

•  Lead the development and execution of integrated digital marketing campaigns, including email, social media, paid search (PPC), content marketing, and affiliate marketing.
• Work closely with creative teams to develop compelling ad creatives, landing pages, and campaign messaging.
• Manage PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.) to ensure maximum ROI, optimize keywords, bidding, and ad targeting.
• Develop and manage email marketing campaigns, including audience segmentation, A/B testing, and performance analysis.
• Collaborate with cross-functional teams to ensure marketing campaigns are aligned with business objectives and target audience needs.

Analytics & Data Insights

• Utilize web analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track, analyze, and report on digital marketing performance.
• Identify key performance indicators (KPIs) and set clear benchmarks for tracking success across campaigns and SEO efforts.
• Analyze user behavior, website traffic, and conversion rates to uncover insights and opportunities for site optimization.
• Prepare and present detailed reports and actionable insights to senior leadership, recommending improvements and adjustments based on data.
• Create dashboards and visualizations to communicate campaign performance and SEO progress to stakeholders.

Collaboration & Strategy Development

• Work closely with content creators, web developers, and designers to ensure alignment of SEO and marketing strategies with user experience (UX) and conversion goals.
• Provide SEO training and guidance to internal teams, helping them optimize their work for better organic visibility.
• Contribute to the overall digital marketing strategy by providing insights and suggestions to improve lead generation, customer acquisition, and retention.

Why Join Us?

·      Work with a passionate, talented team on innovative projects.

·      Opportunity to work with a passionate and talented team on innovative projects.

·      A culture that values creativity, collaboration, and continuous learning.

·      Competitive salary: $40,000–$65,000/year (based on experience).

·      Clear opportunities for career growth.

Benefits

• Competitive salary and health benefits (medical, dental).
• Dental Insurance
• Health insurance
• Paid time off

How to Apply

Submit your resume and a cover letter highlighting your qualifications to admin@primeprocesssafety.com. Prime Process Safety Center celebrates diversity and is an equal opportunity employer. We’re committed to fostering an inclusive and innovative workplace.