Social Media Manager

Job Description: Social Media Manager

Position Summary:

PRIME VACATIONS is seeking a highly skilled Social Media Manager, to join the team. This role is not just about posting content; it’s about understanding our brand's unique voice, driving meaningful engagement, and strategically positioning PRIME VACATIONS on social media as a leader in the vacations rental industry. The ideal candidate will have a passion for storytelling and an aptitude for analyzing data to maximize the impact of our social media and paid advertising efforts.

You will play a key role in expanding our brand’s online presence and in supporting integrated marketing campaigns with creative and strategic social components. Your ability to stay current with social media trends and innovations, particularly within Meta platforms, will be essential in keeping our strategies fresh and competitive.

Learn more about Prime Vacations at https://primevacations.com.

Key Responsibilities/Essential Functions:

Job Responsibilities:

• Develop and implement social media strategies: Craft comprehensive strategies aligned with business goals to boost brand visibility, engagement, and audience growth across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Content creation and management: Create, curate, and schedule compelling content (including text posts, images, and videos) ensuring consistency with our brand voice and audience expectations.
• Community engagement: Build and nurture relationships with our online community by promptly responding to comments and messages and fostering a vibrant community atmosphere.
• Campaign and paid advertising management: Plan, execute, and manage both organic and paid social media campaigns. Monitor and optimize paid advertising performance to ensure effective budget utilization and maximize ROI.
• Analytics and reporting: Track, analyze, and report on key metrics using tools like Google Analytics, Hootsuite, or Sprout Social. Use data-driven insights to refine strategies and improve overall performance.
• Trend monitoring and innovation: Stay informed on social media trends and technology, particularly related to Meta platforms, to PRIME VACATIONS maintains a competitive edge.
• Collaboration: Collaborate with the marketing team and other departments to align social media activities with broader marketing initiatives and company goals.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or in a similar role, with expertise in managing and optimizing paid ads.
• Strong understanding of social media platforms, metrics, tools, and current trends.
• Excellent written and verbal communication skills, with strong creative and analytical abilities.
• Experience with social media management and analytics tools (e.g., Facebook Ads Manager, Hootsuite).
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience in a leadership role within a marketing team.
• Knowledge of HTML, CSS, and content management systems like WordPress.
• Experience in both B2C and B2B markets.

Additional Qualifications:

· Satisfactory Background Check

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the responsibilities of this job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.

The employee must regularly lift and/or move up to 5 pounds, frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Hybrid schedule with travel to Siesta Key & Anna Maria Island, as well as our corporate office in downtown Bradenton.

Benefits:

• Competitive compensation that corresponds with education and experience
• Medical benefits package, Dental and Vision options
• 401(k)
• Vacation/PTO Accrual
• Company Paid holidays

Prime Vacations is an equal opportunity employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics, or any other category protected under applicable law.

Job Type: Full-time

Pay: $60,349.00 - $67,357.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Weekends as needed

Experience:

• Social Media Manager: 3 years (Required)

Ability to Commute:

• Bradenton, FL 34205 (Required)

Work Location: Hybrid remote in Bradenton, FL 34205

Salary : $60,349 - $67,357