Senior Marketing Strategist

What You'll Do

As a Senior Marketing Strategist on our Retirement Participant Marketing Team at Principal Financial Group, you will play a crucial role in shaping data-driven marketing strategies that will support participant engagement in our Large Market retirement plans. In collaboration with our client-facing team, you will help develop marketing strategies that align with the goals of our retirement plan sponsors. Your focus will be on designing and implementing best in class marketing campaigns to drive participant engagement and achieve outstanding results for our plan sponsors.

 

What You’ll Do:

• Develop data-driven marketing strategies to engage and activate participants in our Large Market retirement plans.
• Collaborate with the client-facing team to align campaigns with plan sponsors' goals and objectives.
• Collaborate with the broader marketing team to exchange knowledge, share learnings from campaigns and strategies, and upcoming projects.
• Identify and implement existing campaigns or create new data-driven strategies for plan sponsors.
• Partner with the Martech and creative teams to ensure the right media, message, and creative are used.
• Influence leaders and decision-makers to gain strategic commitment for sustainable marketing experiences.
• Measure the effectiveness of marketing campaigns through engagement and activity metrics.
• Provide research-based consumer insights to support campaign improvement.
• Apply test and learn methodologies and analyze statistical significance on campaign results.

 

At Principal Financial Group, we are proud to combine financial services and technology to make financial security accessible to all. With our rich history spanning over 140 years, we are a trusted leader in the industry. Join us in our mission to create a better future for our customers!

Who You Are

We're looking for someone with:

• Bachelor's degree or equivalent experience
• 4 years of experience in consumer marketing, preferably in the retirement industry, specifically looking for experience with direct mail, email and digital media.
• Proficiency in analyzing and translating data analytics into actionable marketing strategies.
• Excellent verbal and written communication skills.
• Strong database marketing experience, including segmentation and personas.
• Knowledge of predictive models and statistical significance.
• Proven track record of building strategic marketing programs that achieve business goals.
• Exceptional strategic and critical thinking skills.
• Skill in building strong relationships and promoting teamwork.
• Strong proficiency in Microsoft Office, particularly Excel.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$95200 - $182400 / year
Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible

Yes
Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date

7/26/2024
Most Recently Posted Date

7/26/2024

LinkedIn Remote Hashtag

#LI-Remote

Salary : $95,200 - $182,400