Demo

Senior Telesales Marketing Strategist

Principal Financial Group
Des Moines, IA Full Time
POSTED ON 1/10/2025
AVAILABLE BEFORE 10/22/2025
What You'll Do

At Principal Financial Group, we believe in encouraging an environment where ambitious professionals can thrive and make a substantial impact.

 

Do you have experience developing strategic marketing campaigns that drive sales using customer insight data?

 

If so, join Principal as a Senior Telesales Marketing Strategist, where you will be at the forefront of our marketing efforts and implement best in class strategies that drive desired business results!

 

What you’ll do:

  • Work with Marketing journey owners to identify and implement in-plan participant call center-related sales-driving strategies.
  • Develop a proven mix and level of profitable Outbound leads.
  • Facilitate inter-departmental communications between call center and Marketing, ensuring smooth execution of new campaigns, strategy implementations, and operational changes.
  • Support forecasting of inbound and outbound in-plan participant call volume to strictly manage call center capacity.
  • Continuously monitor and analyze call volume and business outcomes, collaborating with reporting teams to detect trends and root causes of variances. Optimize call center metrics, including average speed to answer, average hold time and average call time.
  • Identify and implement opportunities to increase call center performance, such as script testing and changes to routing logic.
  • Foster better communication and strategy alignment by facilitating call listening sessions between call center management and marketing journey owners.
  • Manage Outbound Salesforce Marketing Cloud journeys for in-plan participants.
  • Coordinate call center-related marketing campaign collateral, including phone extensions specific to each campaign and email communication templates developed by Financial Counselors.
  • Collaborate with IT partners to improve call center efficiency and performance.

Who You Are

  • A Bachelor's degree or equivalent experience.
  • 6 years of direct to consumer marketing experience, with a preference for experience in the financial services or retirement industry.
  • Proven experience working with call centers.
  • A track record of building strategic marketing programs that successfully implement business goals.
  • Experience with Salesforce Marketing Cloud or similar tools is preferred.
  • Ability to analyze and translate data analytics into actionable marketing strategies.
  • Required experience in marketing forecasting.
  • Outstanding strategic and critical thinking abilities.
  • Strong verbal and written communication skills.
  • Strong influence and informal leadership skills, with the ability to bring collaborators together to deliver a consistent approach.
  • Proficiency in Microsoft Office, particularly Excel and BI dashboard tools.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$95200 - $182400 / year
Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible

Yes
Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date

10/22/2024
Most Recently Posted Date

10/22/2024

LinkedIn Remote Hashtag



#LI-Remote

Salary : $95,200 - $182,400

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Telesales Marketing Strategist?

Sign up to receive alerts about other jobs on the Senior Telesales Marketing Strategist career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$72,471 - $90,896
Income Estimation: 
$93,845 - $118,399
Income Estimation: 
$142,054 - $186,265
Income Estimation: 
$91,172 - $123,324
Income Estimation: 
$93,845 - $118,399
Income Estimation: 
$121,033 - $153,104
Income Estimation: 
$142,054 - $186,265
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$96,928 - $129,143
Income Estimation: 
$115,898 - $155,468
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Principal Financial Group

Principal Financial Group
Hired Organization Address Sioux Falls, SD Full Time
What You'll Do The New Business Consultant is instrumental to the success of regional sales offices by building partners...
Principal Financial Group
Hired Organization Address Wilmington, DE Full Time
What You'll Do As a Sr Administrative Partner , you will independently with limited direction, be responsible for provid...
Principal Financial Group
Hired Organization Address Des Moines, IA Full Time
What You'll Do As a Customer Experience Specialist 1 in our Group Administration Contact Center, you’ll be making a diff...
Principal Financial Group
Hired Organization Address Des Moines, IA Full Time
What You'll Do We're looking for a Manager to join our Paid Family Medical Leave team. In this role you’ll lead a team t...

Not the job you're looking for? Here are some other Senior Telesales Marketing Strategist jobs in the Des Moines, IA area that may be a better fit.

Senior Marketing Strategist

Principal Financial Group, Des Moines, IA

Senior Marketing Strategist (Retirement Sales)

Principal Financial Group, Des Moines, IA

AI Assistant is available now!

Feel free to start your new journey!