What are the responsibilities and job description for the E-Commerce Marketing Executive position at Printerpix?
Company Description
Printerpix is part of a group of companies representing several e-commerce brands spanning USA and Europe. Our international brands include Printerinks, Print Express, and Clickinks. Our passion for technology has allowed us to take the e-commerce, photo-gifting, and print management markets by storm. We come to work to have fun and exert high energy and ambition each day, keeping the same entrepreneurial spirit we started with at the beginning.
As a challenger brand, we act different and think different. Our success is driven by a collaborative culture that allows us to learn, take risks and try new things. We seek out innovative, creative people who desire to make an impact, belong, achieve and connect.
At Printerpix, no day is the same. We are at the epicenter of the $600 Billion gifting experience. We help create lasting memories and see the whole world as our playground. We reward initiative and those that are courageous, take risk and live in excellence.
If you are hungry to show the world that you are different, and you have the energy, passion, focus and experience to take on titans, then Printerpix is for you. Gifting is a generous and selfless act, one where only happiness for the recipient is achieved.
Job Description
Responsibilities:
· Plan and execute all web, SEO/SEM, marketing database, e-mail, social media and display advertising campaigns.
· Designs, build and maintain our social media presence.
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
· Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies.
· Plan, execute, and measure experiments and conversion tests.
· Collaborate with internal teams to create landing pages and optimize user experience.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Instrument conversion points and optimize user funnels.
· Collaborate with agencies and other vendor partners.
· Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.
Qualifications
BM/MS Degree in Marketing or a related field.
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Must be Advanced Proficiency in Excel.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools (e.g. Google Analytics, Omniture, WebTrends).
Working knowledge of ad serving tools (e.g. DART, Atlas).
Working knowledge of HTML development and constraints.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Additional Information
All your information will be kept confidential according to EEO guidelines.
