What are the responsibilities and job description for the Manager, Market Segment Marketing position at Priority Health?
Strategic Marketing Partner – Consumer Markets
Job Description
The strategic marketing partner will serve as a marketing consultant to sales, service line leaders, business development teams and other leaders across the Priority Health organization. This role is responsible for ensuring a strong connection between strategic growth initiatives and marketing activities.
This role will have shared accountability for co-creating & co-executing a go-to-market marketing strategy supporting sales, retention and product. Working alongside partners both within marketing and other departments/service lines to drive transformation, the strategic marketing partner takes a data-driven approach to decision-making, using market data, industry insights and consumer segmentation information to build upon a strong foundation of marketing and communications knowledge.
Thinking outside the box, moving beyond the status quo and a strong desire to continuously learn is essential. This professional is dedicated to the engagement of target audiences, building relationships by identifying audience needs and positioning Priority Health as a leader in the market.
Essential Functions
SITE - Priority Health - 1231 E Beltline - Grand Rapids
Department Name
PH - Consumer Markets Marketing Team
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. to 5:00 p.m.
Days Worked
Monday to Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
Job Description
The strategic marketing partner will serve as a marketing consultant to sales, service line leaders, business development teams and other leaders across the Priority Health organization. This role is responsible for ensuring a strong connection between strategic growth initiatives and marketing activities.
This role will have shared accountability for co-creating & co-executing a go-to-market marketing strategy supporting sales, retention and product. Working alongside partners both within marketing and other departments/service lines to drive transformation, the strategic marketing partner takes a data-driven approach to decision-making, using market data, industry insights and consumer segmentation information to build upon a strong foundation of marketing and communications knowledge.
Thinking outside the box, moving beyond the status quo and a strong desire to continuously learn is essential. This professional is dedicated to the engagement of target audiences, building relationships by identifying audience needs and positioning Priority Health as a leader in the market.
Essential Functions
- Accountable for integrating business strategies for a cohesive go-to market plan and building strong, positive business relationships with departments and leaders, projecting a sense of shared ownership for marketing efforts.
- Ability to bring a Point of View (POV) to service line discussions around current marketing trends and approaches and facilitate high-level discussions to develop marketing strategies and innovative tactics to create business value.
- Leads cross-functional project teams to produce work that achieves set metrics per campaign. Holds team members accountable for their project deliverables.
- Brings collected market and consumer data and insights to assist in the decision-making process related to marketing initiatives. Consumes research from various internal & external resources in order to achieve this.
- Responsible for reporting marketing results on a periodic basis to leadership throughout the system. Requires solid understanding of what constitutes return-on-investment for a given strategy. Responsible for tracking budgets & expenditures related to agreed-upon marketing tactics for assigned business lines.
- Develop and maintain collaborative, transparent relationships on behalf of the department, working with leaders and colleagues in and outside of the department to problem-solve and address barriers together.
- Make decisions and advance work independently. Challenge thinking and encourage creative problem solving. Ensure deadlines are met with the ability to escalate overlaps and misalignments, as well as synergies and opportunities in all project work.
- Required Bachelor's Degree Marketing or Business preferred
- Preferred Master's Degree
- 7 years of relevant experience experience in marketing or communications Required
- 5 years of relevant experience supervisory/leadership Preferred
- 3 years of relevant experience Demonstrated experience in the development, design and execution of business to consumer marketing strategies. Required
- 3 years of relevant experience Ability to identify opportunities and streamline processes; continuous improvement. Required
- No Experience Working knowledge of SalesForce and Hubspot Preferred
- Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
- Waist to Waist > 5 lbs: Seldom up to 10 lbs
- Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
- Waist to Overhead > 5 lbs: Seldom up to 10 lbs
- Bilateral Carry > 5 lbs: Seldom up to 10 lbs
- Unilateral Carry > 5 lbs: Seldom up to 10 lbs
- Pushing Force > 5 lbs: Seldom up to 10 lbs
- Pulling Force > 5 lbs: Seldom up to 10 lbs
- Sitting: Frequently
- Standing: Occasionally
- Walking: Occasionally
- Forward Bend - Standing: Seldom
- Forward Bend - Sitting: Occasionally
- Trunk Rotation - Standing: Seldom
- Trunk Rotation - Sitting: Occasionally
- Reach - Above Shoulder: Seldom
- Reach - at Shoulder or Below: Seldom
- Handling: Occasionally
- Forceful Grip > 5 lbs: Seldom
- Forceful Pinch > 2 lbs: Seldom
- Finger/Hand Dexterity: Frequently
- Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
- On-demand pay program powered by Payactiv
- Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
- Optional identity theft protection, home and auto insurance, pet insurance
- Traditional and Roth retirement options with service contribution and match savings
- Eligibility for benefits is determined by employment type and status
SITE - Priority Health - 1231 E Beltline - Grand Rapids
Department Name
PH - Consumer Markets Marketing Team
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. to 5:00 p.m.
Days Worked
Monday to Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
