What are the responsibilities and job description for the Email Marketing Specialist position at Priority Marketing?
Email Marketing Specialist
One of Southwest Florida’s most prominent agencies is looking for an experienced Email Marketing Specialist with hands-on experience with email campaign production, automation, and management to help clients achieve their goals through effective email and paid digital strategies. The role is an intermediate-level position that will work closely with accounts, social, PR, web and other departments in the company. The ideal candidate should have proven success building and managing a variety of email campaigns for multiple clients.
Key Responsibilities:
- Effectively implement client’s respective strategy into successful email marketing campaigns that achieve specific client goals and business objectives
- Write, execute, and schedule weekly, monthly, and quarterly e-newsletters, email blasts, and campaigns through a variety of email marketing platforms
- Develop and execute high impact email campaigns supporting the full funnel to establish messaging, targeting, testing, and the plan for measurement
- Develop tests and implement monthly campaigns, automated drip sequences, triggered emails, and transactional correspondence
- Provide quality assurance for outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation
- Maintain list health and integration with other vendors
- Set up audience segmentation and targeted lists to achieve client goals
- Monitor, track, and report on all marketing campaign performance (open rates, CTR, etc.). Provide analyses of email campaigns and recommendations for enhancing their effectiveness
- Work closely with the creative team to develop and test new creative
- Keep up to date with current marketing initiatives, creative content strategies, and overall channel growth and best practices
- Perform email marketing audits and provide recommendations
- Produce monthly, quarterly , and ad-hoc digital reports on key performance indicators across all platforms, identifying key takeaways and strategies for improvement
- Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
- Maintain client online listings on multiple platforms including, but not limited to, Google My Business, Yelp, Bing, TripAdvisor, etc.
- Develop and implement paid social ads including through Facebook Ads Manager
- Provide support to produce livestreams and podcasts
- Distribute video and audio podcasts to all the major podcast listings
- Regularly attend client and team meetings as needed
Professional Experience:
- 3-5 years’ experience in email marketing production
- Proven experience creating and distributing email campaigns through email service platforms such as MailChimp, Constant Contact, Active Campaign, Klaviyo or similar
- Expertise in email best practices, including automation, segmentation, deliverability, copy, and design approaches
- Experience in collaborating with marketing teams to meet and execute creative and content needs for email and paid digital campaigns
- Extensive knowledge with reporting on results and providing strategic recommendations, specifically presenting on how campaigns serve looking at all areas including email, web, organic and paid social, PR, and more
- Experience with producing and distributing livestreams and podcasts
Knowledge:
- Strong understanding of email marketing tools, including Constant Contact, MailChimp, Active Campaign, Klaviyo or similar
- Highly proficient in building audiences for segmentation and re-targeting, A/B testing, staging and deployment, and automated campaigns
- Strong knowledge of email best practices
- Proficient knowledge in paid social media ads including Facebook Ads Manager
- Knowledge and experience executing strategies for online reputation management and review monitoring
- Knowledge of Podcast and livestream creation, production, and distribution
Skills:
- Strong written and verbal communication skills with superb attention to detail
- Highly collaborative and invested in improving and growing the email marketing and paid social media efforts to exceed client expectations
- Ability to manage shifting priorities and tight deadlines associated with a fast-paced environment
- A strategic and solutions-driven mindset
- Effective organization and time management skills