Director of Marketing

Scope of Position

The Director of Marketing is expected to ensure the successful execution of the marketing plan and contribute to the company's marketing objectives. This individual provides leadership for all marketing and public relations initiatives, including oversight and implementation of activities such as : general and interactive marketing, effective communications and branding, publications, and website.  This role requires a digitally savvy individual with experience in content production, social media management, and the ability to engage with audiences on social media platforms.

Job Description :

• Identify opportunities in the market that can be exploited and worked on.
• Strategize and collaborate with the sales and management teams to develop strategies and new marketing ideas based on the research.
• Maintain smooth communication both externally and internally.
• Nurture leads and engage customers by directing the development and execution of a sound digital marketing strategy based on market and consumer research.
• Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
• Direct social media efforts on various social networks, such as Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
• Expand partnership with social media influencers to increase the company’s brand reach.
• Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
• Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
• Collaborate with sales and management teams to ensure an integrated marketing strategy that works smoothly on all its levels.
• Develop an annual marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.
• Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
• Perform other vital duties as assigned.
• Execute the marketing plan ensuring its effective implementation on a daily basis.
• Maintain smooth communication both internally and externally.
• Engage customers through the execution of the digital marketing strategy based on the established plan.
• Create and produce digital content, including reels and videos, for social media platforms.
• Be on-site during events to capture content and live post on social media as needed.
• Track the performance of marketing strategies implemented and make required adjustments based on data analysis.
• Collaborate with sales and management teams to ensure an integrated approach to the marketing plan.
• Develop an understanding of the annual marketing budget and resource needs as determined by senior management.
• Keep track of the performance of marketing activities and report to the Senior Marketing person
• Perform other duties as assigned to support the execution of the marketing plan.
• Manage influencer and media reservations, ensuring a smooth and organized process for their visits and collaborations.
• Research and conduct outreach to different community and neighborhood buildings, concierge groups, and residences to enhance brand visibility and engagement.
• Be flexible to attend events and capture on-site content, showcasing the brand's presence and activities in real-time on social media platforms.
• Research new trends in food marketing and bring innovative ideas to enhance the brand's marketing capabilities and attract a wider audience.
• Source branded collateral for marketing and promotional activities.
• Monitor social media channels for engagement and respond to comments and messages in a timely and professional manner.
• Maintain the brand digital presence making sure most up to date messages are being communicated

Skills / Abilities / Knowledge :

We are an EEO (M / F / V)

Salary : $120,000 - $130,000