What are the responsibilities and job description for the Marketing Specialist position at Proactive Health?
Marketing Specialist
Location: Lehi, UT, Hybrid
Employment Type: Full-Time
About Us
Proactive Health is a dynamic and innovative startup dedicated to improving patient care for seniors through cutting-edge technology and compassionate service. By blending advanced bio-metric monitoring with the strength of personal connections, our goal is to empower seniors and their providers with the knowledge and tools to take charge of their health, reducing hospitalization and enhancing their quality of life.
Position Overview
We’re looking for a creative, hands-on Marketing Specialist to join our growing team! This role will play a critical part in driving top-of-funnel activity, generating both B2B leads and direct-to-patient leads. This is a dynamic role for someone who enjoys variety, has strong execution skills, and thrives in a collaborative environment.
Key Responsibilities
Website & Inbound Marketing
- Refresh and maintain website content to support lead generation efforts.
- Create and optimize inbound flows for both B2B prospects and patient leads.
Print Marketing
- Refresh and create marketing materials such as flyers, trifolds, and brochures.
- Create and test mail campaigns to target audiences.
- Develop additional print collateral as needed.
Digital Marketing
- Develop and maintain sales one-pagers and other digital collateral.
- Create and execute targeted email campaigns.
- Support the creation of other digital assets to drive engagement and conversions.
Event Marketing
- Support event strategy and booth activation for conferences and industry events.
- Manage lead capture processes and post-event follow-up.
What You Bring
- 2 years of marketing experience (healthcare or B2B preferred, but not required).
- Strong project management skills and attention to detail.
- Experience managing websites and inbound lead flows (basic knowledge of platforms like WordPress, HubSpot, or similar is a plus).
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, collaborative environment.
Bonus Skills (Not Required, but a Plus)
- Graphic design skills (Canva, Adobe Creative Suite, or similar).
- Experience managing email marketing platforms.
- Familiarity with CRM or marketing automation tools.
What We Offer
- Competitive salary and benefits.
- Opportunity to have a real impact in a growing company.
- Collaborative, supportive team environment.
- Flexibility and autonomy in your work.
