What are the responsibilities and job description for the Creative Lead position at Probe Network Inc?
About Probe:
Probe is a social platform for nightlife—think "Spotify Bumble" for going out. Probe finds the best parties based on vibe, crowd, and personal preferences. Our platform brings together vibrant communities, unique event discovery, and seamless social interactions. We're looking for a Creative Lead to elevate our brand, drive impactful marketing campaigns, and expand our user engagement.
Role Overview:
This role requires a dynamic individual with a proven track record in creative direction, visual design, strategic marketing, and event coordination. The ideal candidate will bring an innovative mindset to establish Probe as a leading lifestyle brand in the nightlife space, blending artistic expertise with business acumen to enhance user engagement and brand visibility through effective brand strategy and social media content.
What You'll Do:
- Lead the development and execution of innovative marketing campaigns that resonate with our audience.
- Oversee the creation of visually stunning designs across digital platforms, including social media, email, and web.
- Partner with internal teams to ensure creative strategies align with business goals and growth objectives.
- Produce high-quality content, including graphics, animations, and 3D elements, to strengthen brand identity.
- Develop and implement a cohesive brand strategy that positions Probe as a premier lifestyle brand.
- Create and manage engaging social media content to build community and drive user interaction.
- Spearhead public relations efforts and build strategic partnerships to amplify our reach.
- Plan and manage community events to boost brand presence and foster user connections.
Skills and Qualifications:
- Demonstrated experience in a creative leadership capacity, with a focus on design, marketing, or related areas.
- A robust portfolio highlighting expertise in graphic design, branding, visual storytelling, animation, and lifestyle brand creation.
- Proven ability to develop and implement effective marketing strategies and creative campaigns.
- Strong understanding of consumer behavior, trend analysis, and content creation to engage target audiences.
- Expertise in crafting brand strategy and delivering impactful social media content across platforms.
- Exceptional communication, presentation, and collaboration skills to work across teams.
- Proficiency with industry-standard design tools, including graphic design software, prototyping platforms, and animation tools for digital experiences.
Preferred Experience:
- Background in leading creative projects, promoting events, or working with consumer-focused technology platforms.
- Experience collaborating with sales and external relations teams to drive brand success.
- Prior work in developing lifestyle brands or managing social media ecosystems for community engagement.
Why Join Probe:
- Opportunity to shape the creative vision and brand strategy of a rapidly growing nightlife brand.
- Work alongside a passionate, innovative, and entrepreneurial team.
- Enjoy competitive compensation, a flexible work environment, and ample opportunities for professional growth.
Job Type: Full-time
Pay: From $150,000.00 per year
Schedule:
- Monday to Friday
- Weekends as needed
Application Question(s):
- Can you walk us through a time when you led a creative project from concept to completion? How did you ensure the final product aligned with the brand’s vision and goals?
- Can you share an example of a lifestyle brand you helped create or elevate? What was your role, and how did you ensure it resonated with the target audience’s values and lifestyle?
- How have you leveraged public relations or strategic partnerships to amplify a brand’s reach? What was the outcome?
- Probe is a nightlife-focused platform aiming to blend social discovery with event experiences. How would you use your creative skills to make our brand stand out as a lifestyle leader in this space?
Experience:
- Creative and/or Marketing: 5 years (Required)
Location:
- New York, NY (Queens County) (Preferred)
Work Location: Remote
Salary : $150,000