What are the responsibilities and job description for the Senior Director, Product Marketing position at Procore Technologies Inc?
We’re looking for a Senior Director, Product Marketing to join Procore’s global product and technology organization as a groundbreaking leader. In this role, you’ll lead a global team of product marketers who will revolutionize how construction is done. You will lead a team that develops and drives positioning, messaging, pricing & monetization, and product launches that effectively differentiate Procore in the market. This leader will help formulate and communicate the strategic vision for how the Procore platform demonstrates value and ROI for construction professionals and will work with cross-functional collaborators to ensure this vision is amplified across all channels.
This team leader will work in close proximity to the global marketing organization to ensure effective planning, communication, and execution of the overall go-to-market strategy. They will need to be technically oriented, as well as an effective and inspiring storyteller.
This role will report to the VP, Product Marketing and will be based in our Austin, TX office. We’re looking for someone to join us immediately.
What you’ll do:
Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs, and whitepapers that can be utilized globally.
Conduct ROI/TCO analysis and develop outcome-based content to help customers make the business case for Procore.
Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.
Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.
Effectively integrate Product Marketing requirements into the product lifecycle framework.
Build a world-class, modern Product Marketing team that has established frameworks for how to launch products and solutions for ultimate impact.
What we're looking for:
10+ years of experience in product marketing and related marketing functions in $1B+ B2B software companies.
Experience building best-in-class Global Product teams with a proven record for identifying, nurturing and growing talent.
Experience building trusted relationships with executive sponsors and end users.
Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems.
Demonstrated experience building credibility and delivering results for product teams, sales teams and customers.
Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications.
Experience in the construction industry and or the con-tech landscape is a plus.
Salary : $220,000 - $303,000
