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Senior Director Product Marketing

Procore Technologies
Austin, TX Full Time
POSTED ON 2/15/2025
AVAILABLE BEFORE 5/9/2025

Were looking for a Senior Director Product Marketing to join Procores global product and technology organization as a groundbreaking leader. In this role youll lead a global team of product marketers who will revolutionize how construction is done. You will lead a team that develops and drives positioning messaging pricing & monetization and product launches that effectively differentiate Procore in the market. This leader will help formulate and communicate the strategic vision for how the Procore platform demonstrates value and ROI for construction professionals and will work with crossfunctional collaborators to ensure this vision is amplified across all channels.

This team leader will work in close proximity to the global marketing organization to ensure effective planning communication and execution of the overall gotomarket strategy. They will need to be technically oriented as well as an effective and inspiring storyteller.

This role will report to the VP Product Marketing and will be based in our Austin TX office. Were looking for someone to join us immediately.

What youll do :

Develop and own product positioning messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.

Craft engaging audiencespecific content including case studies solution briefs web content presentations data sheets messaging documents pitch decks blogs and whitepapers that can be utilized globally.

Conduct ROI / TCO analysis and develop outcomebased content to help customers make the business case for Procore.

Understand market trends customer requirements usage and buying behavior and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.

Define the gotomarket plays working closely with product sales and marketing counterparts to define the target audiences personas and messaging required to reach them effectively.

Effectively integrate Product Marketing requirements into the product lifecycle framework.

Build a worldclass modern Product Marketing team that has established frameworks for how to launch products and solutions for ultimate impact.

What were looking for :

10 years of experience in product marketing and related marketing functions in $1B B2B software companies.

Experience building bestinclass Global Product teams with a proven record for identifying nurturing and growing talent.

Experience building trusted relationships with executive sponsors and end users.

Experience supporting an Integrated GTM motion that includes sales channel and services partners strategic alliances and technology ecosystems.

Demonstrated experience building credibility and delivering results for product teams sales teams and customers.

Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple intuitive and inspiring communications.

Experience in the construction industry and or the contech landscape is a plus.

Additional Information :

Base Pay Range $220000 $302500. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation will be based on a candidates jobrelated skills experience education or training and location.

Perks & Benefits

At Procore we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloudbased construction management software that helps clients more efficiently build skysers hospitals retail centers airports housing complexes and more. At Procore we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equalopportunity employer and welcome builders of all backgrounds. We thrive in a diverse dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender sex national origin civil status family status sexual orientation religion age disability race traveler community status as a protected veteran or any other classification protected by law.

If youd like to stay in touch and be the first to hear about new roles at Procore join our Talent Community.

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.

For Los Angeles County (unincorporated) Candidates :

Procore will consider for employment all qualified applicants including those with arrest or conviction records in accordance with the requirements of applicable federal state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

A criminal history may have a direct adverse and negative relationship on the following job duties potentially resulting in the withdrawal of the conditional offer of employment : 1. appropriately managing accessing and handling confidential information including proprietary and trade secret information as well as accessing Procores information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal / external customers stakeholders and / or colleagues; and 3. exercising sound judgment.

Remote Work : Employment Type :

Fulltime

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Vacancy : 1

Salary : $220,000 - $302,500

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