What are the responsibilities and job description for the Demand Generation Automation Specialist position at Progress Residential?
Looking for an opportunity with a dynamic, fun, and goal-oriented company? We're growing quickly and we're looking for some not-so-typical talent to join our team.
Progress Residential® is the largest providers of high-quality, single-family rental homes in the United States. With more than 90,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.
Progress is committed to making the home rental process easy and enjoyable for the residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.
Employment with Progress Residential is conditional on a satisfactory background and drug screen.
Text ProgressJobs to 25000 and you can chat with our Recruiting Assistant Kate who can help you find jobs, apply for jobs and answer your questions.
Job Summary
The Demand Generation Automation Specialist will report to the Director of Resident Communications within the Brand / Communications team. This role bridges technical expertise and marketing strategy, focusing on the development and optimization of marketing automation workflows and integrations within Salesforce Marketing Cloud. The ideal candidate will possess strong technical skills to implement, test, and optimize automated marketing solutions, while also contributing to campaign strategy and execution. This role is pivotal in driving customer engagement and supporting the broader marketing objectives through data-driven automation.
Essential Functions
Marketing Automation Development :
- Write and manage SQL queries for audience segmentation and data analysis.
- Design, develop, and implement marketing automation workflows and customer journeys within Salesforce Marketing Cloud.
- Build and maintain API integrations to ensure seamless communication between Salesforce Marketing Cloud and other platforms.
Campaign Support & Strategy :
Testing & Optimization :
Compliance & Documentation :
Qualifications
Proficiency in :
What you can expect from us :
Progress Residential® offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm :
Closing Statement :
This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent's supervisor at any time based upon Company need.
Progress Residential® is a proud Equal Opportunity employer, m / f / d / v.
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