Social Media Specialist

Position Overview:

The Social Media Specialist is responsible for developing and executing a comprehensive social media strategy to enhance brand awareness, engagement, and sales across all platforms. This role requires a creative, data-driven professional who understands how to build a dynamic online presence and create content that resonates with diverse audiences.

Key Responsibilities:

Content Creation:

• Develop engaging and visually appealing content, including graphics, videos, and written posts, tailored to specific platforms and audiences.
• Schedule and publish content consistently across all channels, including Facebook, Instagram, Twitter/X, Pinterest, LinkedIn, TikTok, and YouTube.
• Visit retail and brand locations to capture original content and videos for social media channels.

Social Media Strategy Development:

• Work with the Marketing team to implement and execute a strategic social media plan aligned with overall business goals, focusing on growth and revenue generation.
• Identify target audiences and choose appropriate platforms to maximize reach and engagement.

Community Management:

• Engage with followers, respond to comments and messages, and cultivate a positive brand community.
• Monitor brand sentiment and manage customer interactions professionally, including addressing customer concerns through social media.

Campaign Management:

• Design and execute social media campaigns for product launches, promotions, and special events.
• Develop paid advertising strategies and manage social media ad budgets.

Analytics and Reporting:

• Track key performance metrics, such as engagement, reach, impressions, and conversion rates.
• Use analytics tools to measure campaign success and provide regular reports to senior management with actionable insights.

Trend Analysis & Research:

• Stay informed about emerging social media trends, features, and best practices to keep strategies fresh and relevant.
• Proactively identify and participate in relevant social media conversations, including trending hashtags and real-time online discussions.

Influencer Outreach:

• Build relationships with influencers to expand brand reach and drive engagement through collaborations.

Collaboration:

• Work closely with marketing, sales, and design teams to ensure a cohesive brand message across all platforms.

Time Management:

• Maintain a well-organized content calendar and ensure that all social media tasks align with broader marketing and business goals.

Salary : $18 - $20