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Progressive Recruitment is hiring: Marketing Consultant in Baltimore

Progressive Recruitment
Baltimore, MD Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

One of Maryland's leading gas and electric utility.

Job Description

  • Experience managing initiatives and programs across traditional and digital marketing channels.
  • Past experience with email marketing, lead nurturing, marketing automation, and / or web analytics.
  • Develop email campaigns, manage email database, and help increase customer experience.
  • Proficient using Eloqua or other similar marketing automation technology.
  • Highly analytical and able to derive meaning from data through A / B testing and email optimization.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Manage email reports and establish email strategies.
  • Manage and build email lists and campaigns, including design templates.
  • Create and implement email campaigns and customer rendition programs : onboarding, promotions, etc.
  • Manage emails, develop email roadmap, and conduct QA testing email assets to ensure successful deployment.

Qualifications

  • Energy Efficiency (residential & commercial) programs group.
  • This role is concentrated on email marketing presence (with the new tool they bought).
  • Will be responsible for website updates (making ONLY content updates).
  • Primarily email marketing with Oracle Eloqua platform.
  • Working with one of many agencies to create emails and develop email campaigns using data analytics, working with website updates as needed.
  • Will work with multiple departments across BGE.
  • Currently using SharePoint for content management system.
  • Looking for someone with 5 years of experience or equivalent.
  • Need to be able to work in a fast-paced environment (across multiple groups).
  • Excellent communication & organizational skills.
  • Need someone that is a doer, able to take initiative.
  • Oracle Eloqua experience (or experience with an email automation tool) preferred.
  • Web content editing experience preferred.
  • Experience on the creative marketing side preferred.
  • HTML experience would be nice.
  • Additional Information

    All your information will be kept confidential according to EEO guidelines.

    IF THIS IS THE JOB OPPORTUNITY FOR YOU, GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences.

    If you know someone who might be interested in this, feel free to pass it along. I look forward to hearing from you!

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