Chief Financial Officer

Prokeep is a cutting-edge communication and commerce platform on a mission to empower distributors to win.

Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.

Trusted by over 1,000 distributors and 40,000 users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics, and other skilled professionals to order parts, troubleshoot issues, and generally, get what they need and get on with their day.

We serve the $100 billion distributor market, enabling them to build stronger relationships, drive demand, and positively impact the communities they serve. By enhancing customer experiences and streamlining communication, we’re not just solving problems—we’re transforming industries and building stronger connections across the supply chain.

Having recently secured a $25M Series A investment, we’re poised for rapid growth and innovation. If you're passionate about tackling complex challenges in a collaborative, fast-paced environment while contributing to an often-overlooked yet vital sector of the economy, we’d love to have you on board.

Let’s shape the future together—one connection at a time!

Prokeep Values

Build Together . – Collaboration, camaraderie, and customer-focus are core to how we collectively work and win.

Own It. – Persistence and personal growth drive the results - and the rewards! - that we can all enjoy.

Be Humble. Be Human. – Respect and authenticity allow us to build meaningful and lasting relationships.

Have Fun! – Positivity, perseverance, and a bit of laughter all allow us to make an impact while enjoying the rollercoaster!

Your Mission

Prokeep is seeking a hands-on CFO who will serve as both a player-coach and a strategic thought partner to the CEO and Prokeep’s leadership. In this role, you’ll bring a mix of strategic vision and tactical execution to shape Prokeep’s finance organization, especially as we scale. With strong experience in B2B SaaS, you’ll build and analyze financial models, generate insights, and communicate financial performance to both our sales leaders and the board, ensuring data-driven decisions that fuel growth.

As an exceptional communicator, you will have the skill to translate detailed financials into actionable insights for operational leaders while maintaining an independent, board-level view ofProkeep’s financial direction. You’ll help predict where the business is headed, identify variances, and articulate the reasons behind the numbers. Experience in SaaS finance and operations is essential, especially in supporting GTM (go-to-market) teams and advising on strategic investment.

This role will report directly to the CEO and includes developing the finance organization, overseeing FP&A and strategic finance, implementing scalable financial systems, and supporting rapid revenue and team growth.

Primary Responsibilities

• Act as a Player-Coach, rolling up your sleeves to build financial models, run analyses, and create performance scoreboards while scaling the finance team.
• Ensure timely financial reporting (e.g. preparing monthly, quarterly, and annual financial statements), forecasts, annual and quarterly planning, budgeting, financial analysis, growth options analysis, cash management, and procurement
• Own Cap Table management and pro forma equity modeling
• Lead annual and quarterly planning discussions, with the ability to tie business initiatives and goals to the financial plan
• Build and maintain a detailed financial model used to forecast future performance, report budget to actuals, and manage the capital needs of the business
• Create KPI dashboards to track business progress and provide clarity to stakeholders on financial outcomes and trends.
• Analyze the company's financial results - profits, trends, costs and compliance with budgets. Issue regular status and ad hoc reports to senior management
• Partner with the CEO and other senior leaders to drive strong financial decision making around cost and growth
• Drive decisions around product pricing with associated scenario modeling
• Provide strategic guidance around capital financing options to support company growth needs, lead the creation of materials for future fundraising processes
• Lead process to create Board materials and investor updates
• Develop integrated and scalable financial systems that provide highly predictable and understandable financial results
• Build and manage a high functioning team that enables the company to scale
• Oversee financial operations such as payroll, subscription / billing, AR, AP, vendor oversight / pricing negotiations, etc

Qualifications

Working Relationship & Compensation

This is a full-time salaried position and may be performed remotely anywhere within the United States. Prokeep offers generous health, vision, and dental benefits, life insurance, flexible PTO, and equity in our fast-growing company.

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Salary : $100