What are the responsibilities and job description for the VP, Digital & Demand position at Prologis?
Prologis, Inc. is the global leader in logistics real estate. In partnership with our customers and our communities, we develop modern, high-quality properties that set the standard for innovative building design and sustainability. Prologis owns or has investments in properties and development projects of ~1.2 billion square feet in 19 countries and enables 2.8% of the world’s GDP. We have committed to achieve net zero emissions by 2040. Beyond real estate, our Essentials platform optimizes the company’s global asset portfolio to provide our customers solutions that address today’s warehouse and shipping challenges. Prologis Ventures invests in logistics innovation and technology companies to modernize supply chains worldwide.
Job Title
VP, Digital & Demand
Company
Prologis
A day in the life
Prologis seeks a dynamic, strategic, and people-focused VP of Digital & Demand to lead the strategy and execution of digital marketing and demand generation initiatives to drive growth, customer acquisition, and retention. This role requires a visionary leader who thrives at the intersection of creativity, technology, and performance analytics, with the ability to scale high-impact marketing programs aligned with business goals. This position plays a crucial role in optimizing the overall digital customer journey for our B2B customers and driving digital business growth.
Key Responsibilities Include
Required
People First
Each of us working at Prologis plays an essential role in the enduring success of our company. We value people who are decisive, courageous and adaptable. While we are one company, locations and departments operate with autonomy and accountability. Individuals take the initiative here.
When you join Prologis, you work shoulder to shoulder with some of the top talent in the industry to do the best work of your career. Every employee belongs. Every employee contributes. Employees advance their careers here.
As a successful global enterprise, Prologis has never lost sight of what matters most, our strong belief that our people are the most important part of our business. And because of that, we provide a generous total rewards package and take a lot of time to focus on quality management and leadership development. People come first here.
All full-time roles in the US come with a robust benefits package which includes healthcare, dental, and vision insurance for employees and eligible dependents. Prologis also offers several other wellness, financial, and work/lifestyle-specific benefits. Our 401(k) retirement plan has a company match of 50% up to 12% of eligible compensation. We also offer generous PTO with a starting accrual of 22 days a year in addition to paid holidays and volunteer time.
All job offers are contingent upon successful completion of background verification. Prologis is an Equal Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religions, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
Employment Type
Full time
Location:
Denver, Colorado
Additional Locations:
Job Title
VP, Digital & Demand
Company
Prologis
A day in the life
Prologis seeks a dynamic, strategic, and people-focused VP of Digital & Demand to lead the strategy and execution of digital marketing and demand generation initiatives to drive growth, customer acquisition, and retention. This role requires a visionary leader who thrives at the intersection of creativity, technology, and performance analytics, with the ability to scale high-impact marketing programs aligned with business goals. This position plays a crucial role in optimizing the overall digital customer journey for our B2B customers and driving digital business growth.
Key Responsibilities Include
- Develop the vision and strategy for Prologis’ end-to-end digital experience strategy focused on brand visibility, customer engagement, lead generation and sales.
- Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEO, and emerging digital channels.
- Ensure consistent brand messaging and customer experience across all digital touchpoints.
- Identify and adopt new technologies and platforms to stay ahead in a rapidly evolving digital landscape.
- Own the global demand generation strategy, driving pipeline growth through multi-channel campaigns, ABM (Account-Based Marketing), and personalized customer journeys.
- Collaborate with sales and product teams to align marketing campaigns with pipeline and revenue goals.
- Implement and optimize lead nurturing programs that accelerate the buyer journey.
- Develop strategies derived from consumer data to drive traffic, optimize marketing spend, identify cross sell opportunities, introduce new products, enable omni channel distribution, and build a strong brand.
- Leverage analytics and marketing automation tools to track campaign performance, measure ROI, and provide actionable insights.
- Manage and allocate the digital marketing budget effectively, ensuring strategic investment in technologies and platforms that support scalable, future-ready marketing initiatives and drive measurable impact.
- Coordinate with IT to evaluate, launch, and maintain digital commercial technologies and solutions to enable digital strategy.
- Build, mentor, and lead a high-performing team of digital marketers and demand generation professionals. Foster a culture of innovation and continuous improvement within the team.
- Build strong cross-functional relationships with sales, product, and customer success teams to ensure alignment on goals and execution.
- Manage productive relationships with external agencies and technology providers to support marketing objectives.
Required
- 10 years of experience in digital marketing and demand generation, with a proven track record of driving growth in B2B environments.
- Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau).
- Strong knowledge of SEO/SEM and paid media strategies.
- Expertise in design-building ABM programs, with a history of success in embedding marketing roles within account management teams to enhance client relationships.
- Demonstrated ability to develop and execute integrated marketing campaigns that deliver measurable results.
- Exceptional communication, leadership skills, with a history of building and managing high-performing teams as well as productive relationships across functions.
- Strategic thinker with strong analytical, creative, and project management skills.
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
People First
Each of us working at Prologis plays an essential role in the enduring success of our company. We value people who are decisive, courageous and adaptable. While we are one company, locations and departments operate with autonomy and accountability. Individuals take the initiative here.
When you join Prologis, you work shoulder to shoulder with some of the top talent in the industry to do the best work of your career. Every employee belongs. Every employee contributes. Employees advance their careers here.
As a successful global enterprise, Prologis has never lost sight of what matters most, our strong belief that our people are the most important part of our business. And because of that, we provide a generous total rewards package and take a lot of time to focus on quality management and leadership development. People come first here.
All full-time roles in the US come with a robust benefits package which includes healthcare, dental, and vision insurance for employees and eligible dependents. Prologis also offers several other wellness, financial, and work/lifestyle-specific benefits. Our 401(k) retirement plan has a company match of 50% up to 12% of eligible compensation. We also offer generous PTO with a starting accrual of 22 days a year in addition to paid holidays and volunteer time.
All job offers are contingent upon successful completion of background verification. Prologis is an Equal Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religions, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
Employment Type
Full time
Location:
Denver, Colorado
Additional Locations:
Salary : $195,000 - $244,000
