What are the responsibilities and job description for the Senior Product Marketing Manager position at Promote Project?
Based in San Diego, California, Altium, LLC (ASX : ALU) is a recognized leader in the global electronics sector, relentlessly pushing the boundaries of innovation with its advanced software-based solutions. For over three decades, AltiumDesigner has been the go-to PCB design tool tailored for designers and electrical engineers. Our Altium 365 platform is an open, cloud-based solution that supports every phase of the electronics development lifecycle, from the initial concept to the final product realization, and guarantees a smooth, integrated, and efficient workflow throughout the product development process. Furthermore, our Octopart search engine stands as the world’s most comprehensive and trustworthy resource for locating electronic components, streamlining the sourcing process for professionals. Catering to a broad spectrum of clients, ranging from individual innovators to sprawling multinational corporations, Altium is deeply committed to arming our users and customers with the essential solutions required to turn their innovative electronic ideas into market-leading products.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Location : This role is Poland-based. We have our office in Katowice, but you can work remotely from any city in Poland as well.
Job Purpose
Senior Product Marketing Manager will work closely with the Head of SaaS Product Marketing of the cloud business unit to develop positioning, “go-to-market” strategy, and sales tools for our Altium 365 electronics development platform and corresponding applications and integrations. This is a very cross-functional role that will work closely with product, marketing, sales, customer success, and other corporate resources with the primary goal of helping marketing and the sales team drive leads and sales with our existing customer base and new users. This is a new position driven by our rapid growth and you will be joining a team of product marketers living in Europe and the United States.
Duties and Responsibilities :
This role will initially focus on our new Altium 365 Requirements Manager application and our recently acquired Valispace systems engineering and requirements solution. Over time, you might take on additional applications and integrations on the Altium 365 platform.
- Develop clear and compelling messaging and positioning that conveys our differentiated value to our various customers across the electronics development process;
- Understand our customers and the reasons they buy, and use the insights to build buyer personas that sales and marketing can leverage to do their jobs more effectively;
- Plan, coordinate, and launch several Altium 365 apps and / or integrations each year;
- Partner cross-functionally to drive and support initiatives that build market leadership, market awareness, pipeline, and revenue;
- Work with our sales team to ensure they can effectively tell our product stories in a way that resonates with prospects;
- Create product content such as sales presentations, one-pagers, demonstrations, and website copy;
- Help the content team write blog posts, white papers, and other technical content;
- Develop and deliver content for webinars and events to communicate our product value;
- Work closely with the Demand Generation team on marketing campaigns to drive pipeline and retention for your products;
- Communicate customer feedback and market trends to product management to inform product enhancements and roadmap direction;
- Research the competition to continually refine our messaging and positioning, influence product direction, and enable sales to win;
- Celebrate our customers by contributing to case studies, stories, and testimonials, leveraging our products to build credibility in the market.
Qualifications :
Compensation, Benefits, and Perks
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Job type : Remote job
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