What are the responsibilities and job description for the Adobe Experience Platform (AEP) Specialist position at ProntoDigital, LLC?
Job Summary:
We are seeking a highly skilled Adobe Experience Platform (AEP) Specialist to implement and manage AEP solutions, optimizing data management and customer experiences. This role is open to U.S. Citizens and Green Card holders only.
The ideal candidate will have deep expertise in Adobe Experience Platform, customer data platforms (CDP), and real-time personalization solutions. This position requires strong technical skills to integrate, manage, and optimize AEP components for enhanced digital marketing and customer engagement.
Responsibilities:
- Configure, implement, and manage Adobe Experience Platform (AEP) components, including Experience Data Model (XDM), Customer Data Platform (CDP), and Real-Time CDP.
- Design and maintain data schemas, datasets, and data ingestion pipelines from multiple sources to build unified customer profiles.
- Ensure seamless data integration, quality control, and governance within AEP.
- Optimize real-time data ingestion, segmentation, and workflows to enhance marketing automation and personalized customer experiences.
- Collaborate with internal stakeholders, marketing teams, and IT departments to develop and execute data-driven marketing strategies.
- Monitor AEP performance, generate detailed reports, and provide actionable insights for continuous optimization.
- Deploy Adobe solutions and media tags (e.g., DoubleClick, Facebook) using Data Collection (Launch), Event Forwarding, and custom JavaScript.
- Troubleshoot issues related to data flows, customer journeys, and API integrations while ensuring platform stability.
- Work in an Agile development environment, contributing to technical specifications, solutions design, and documentation.
Required Skills & Qualifications:
- Strong expertise in Adobe Experience Platform (AEP), including Experience Data Model (XDM), Real-Time CDP, and Data Collection.
- Proficiency in data integration, transformation, and management.
- Hands-on experience with JavaScript, SQL, and API integrations.
- Deep understanding of customer segmentation, personalized marketing, and data governance.
- Strong analytical and troubleshooting skills to diagnose and resolve AEP-related issues.
- Experience with Event Forwarding, Data Streams, and advanced tag management.
- Excellent communication, stakeholder management, and project management skills.
- Adobe Experience Platform certification (preferred).
Education & Experience:
- Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field.
- Proven experience implementing and managing Adobe Experience Platform solutions in a professional environment.
This is an exciting opportunity for an AEP expert to drive data-driven marketing transformation and customer experience enhancement within a dynamic and innovative team.
