What are the responsibilities and job description for the Digital Growth Strategist position at Propel?
Propel is a high-growth tech company revolutionizing data access for businesses. They've disrupted their industry by providing transparent and democratic data insights. This innovative platform empowers users with powerful decision-making tools, previously only accessible to a select few.
The company has experienced rapid expansion, taking its product global through a freemium model that simplifies user onboarding while offering premium features for scaling businesses.
As a remote-first company, Propel offers excellent benefits, including full medical coverage, equity options, and a robust benefits package.
Why This Role?
This is a pivotal hire for Propel's growth strategy. As the new PLG Growth Manager, you'll drive the company's growth from the ground up, focusing on converting free users into paying customers.
You'll have the autonomy to implement bold ideas and the opportunity to make a major impact, reporting directly to senior leadership.
Key Responsibilities:
- Own the end-to-end PLG growth strategy to drive new revenue streams.
- Optimise user journeys for seamless onboarding and reduced time-to-value.
- Run experiments to increase activation and conversion rates, improve engagement, and reduce churn.
- Enhance pricing and upsell strategies for smooth transitions from free to paid tiers.
- Work cross-functionally with Product, Marketing, and Engineering to ensure growth initiatives are embedded in everything they do.
- Analyse key metrics (acquisition, activation, retention, engagement, conversions) to inform decision-making and drive improvements.
Requirements:
- Experience in B2B SaaS, DaaS or Open Data or API driven businesses, with a focus on product-led growth or user acquisition.
- A data-obsessed mindset with experience running A/B tests and analysing user behavior.
- A deep understanding of growth loops, engagement strategies, and what makes users stick.
- A collaborative and creative approach to problem-solving, with a passion for working across teams.
- Someone who's excited about scaling a product in a fast-paced, evolving environment.
Why You'll Love It Here:
- You'll play a key role in shaping Propel's growth strategy and product experience.
- The company is scaling rapidly, creating endless opportunities for development.
- You'll work in a highly collaborative environment where experimentation and bold ideas are encouraged.
