What are the responsibilities and job description for the Product Growth Strategist position at Propel?
At Propel, we're redefining transparency in our industry by democratizing access to data and providing insights that were once only available to a select few.
Our high-growth tech company is transforming how businesses access essential data to power better decision-making. With a freemium model that allows users to get started easily, while premium features offer deeper insights and more robust tools for those ready to scale, we're expanding our product globally.
As the new PLG Growth Manager, you'll drive the growth strategy from the ground up, focusing on turning users into paying customers by enhancing user experiences and optimising how they interact with the product.
Key Responsibilities
- Own the end-to-end PLG growth strategy to drive new revenue streams and convert free users into paying customers.
- Optimise user journeys to ensure onboarding is seamless and time-to-value is shortened.
- Run experiments to increase activation and conversion rates, improve engagement, and reduce churn using data to guide every decision.
