Healthcare Marketing Director

Department: Marketing
Reports to: CEO and Executive Director Job Summary:
We are seeking an innovative and strategic Healthcare Marketing Director to lead the development and execution of marketing initiatives that drive brand awareness, patient engagement, and business growth. The ideal candidate will have a deep understanding of the healthcare landscape, a proven track record of successful marketing campaigns, and the ability to lead cross-functional teams.Key Responsibilities:

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the organization’s goals and objectives.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to attract new patients, retain existing ones, and enhance brand reputation.
• Brand Development: Maintain and strengthen the organization's brand identity, ensuring consistent messaging across all communication platforms.
• Market Analysis: Conduct market research to identify trends, patient needs, and competitive insights. Use data to inform marketing strategies.
• Digital Marketing: Oversee digital marketing efforts, including website management, SEO/SEM strategies, social media, and email marketing.
• Content Strategy: Develop engaging and educational content for various platforms, such as blogs, newsletters, brochures, and videos.
• Stakeholder Collaboration: Work closely with clinical, operational, and sales teams to align marketing efforts with organizational goals.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Performance Metrics: Monitor and report on the effectiveness of marketing campaigns, using key performance indicators (KPIs) to assess success and drive improvements.
• Compliance: Ensure all marketing activities comply with healthcare regulations and ethical guidelines, including HIPAA.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).
• 7 years of marketing experience, preferably in healthcare or a related industry.
• Strong leadership and team management skills.
• Proven track record of developing and executing successful marketing strategies.
• Excellent analytical, communication, and project management skills.
• Proficiency in digital marketing platforms, CRM systems, and analytics tools.
• Understanding of healthcare regulations and compliance standards.

Preferred Skills:

• Experience in patient acquisition and engagement strategies.
• Knowledge of value-based care models and healthcare trends.
• Familiarity with marketing automation tools and data-driven marketing techniques.

Why Join Us?

• Opportunity to make a meaningful impact in healthcare marketing.
• Collaborative and mission-driven work environment.
• Competitive salary and benefits package.
• Professional development and growth opportunities.

Job Type: Full-time

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 7 years (Required)

Ability to Commute:

• Bixby, OK 74008 (Required)

Work Location: In person